COST vs REWARD
Both options are quite costly. Paid advertising still has it’s place but it’s 100% a numbers game. If your returns outweigh your costs – great! Inbound marketing and content marketing in particular takes time and developing good quality content can be expensive. But as a long term strategy it’s hard to beat.
All forms of customer acquisition share some common ground. Potential customers will always expect to discover more about your business via your website. If you don’t have one, or even worse it makes you look unprofessional then you’ll lose them and the money you invested to find them in the first place. That’s why this section started with a reminder to focus on your conversion process first.