Web Design Brief Help

To create a website that truly meets your goals, we need a clear picture of your company and vision. That’s why your design brief is so important.

We’ve added some helpful tips and examples to guide you through the trickier parts of the brief. Sharing this information with us ensures your website is customized to your needs and connects with your audience effectively.

Business Background

Website Objectives

Website Actions

Website Requirements

Target Audience

Your Business Background

Business background refers to the history and origins of a company, including information such as when and how the company was founded, key milestones in its development, and any major changes or events that have occurred within the company. In the context of website design, this information is important to understand the client’s brand, target audience, and overall goals for the website.

Examples of information that may be included in a business background for various industries include:

Retail: the number of locations the company has, how long it has been in business, and any major expansion or rebranding efforts
Technology: the company’s founding team and their relevant experience, any major product releases or partnerships, and any funding rounds or investments
Healthcare: the company’s area of focus within the healthcare industry, any notable partnerships or collaborations with other healthcare organizations, and any FDA approvals or certifications
Manufacturing: the company’s history of product development, any major contracts or partnerships, and any certifications or awards the company has received.

Your Website Objectives

Website objectives refer to the specific goals or desired outcomes that a business hopes to achieve through its website. These objectives can vary greatly depending on the industry, target audience, and overall business strategy.

Here is a step-by-step guide to help a business owner define their website objectives:

Identify the main purpose of the website: Is it to generate leads, increase sales, provide information, or something else?
Define the target audience: Who is the website meant to reach? What are their needs and interests?
Analyze the competition: Look at similar websites in your industry and note what they are doing well and what they could improve upon.
Set specific, measurable, and achievable goals: Be specific about what you want to achieve with your website. Use metrics to track progress and success.
Identify the key features and functionality: What are the must-have elements for your website?
Review and refine your objectives: Look at your objectives and ensure that they are aligned with your overall business strategy and that they are achievable.

Examples of website objectives for different industries include:

E-commerce: Increase online sales and conversion rates by 20% in the next quarter by improving user experience and navigation on the site.
Service-based business: Generate at least 50 leads per month by showcasing services and expertise and providing detailed information about company history and team members.
Nonprofit: Increase website traffic by 30% in the next quarter by raising awareness about the organization’s mission and cause, providing information about upcoming events and volunteer opportunities, and allowing for online donations.
Blog/News: Increase readership by 10% in the next quarter by providing fresh, relevant and engaging content and by increasing the number of returning visitors.
Educational: Increase enrollment by 15% in the next quarter by providing online resources and information to students, facilitating registration and enrollment, and allowing for communication with instructors and classmates.

These are just a few examples of website objectives and a business may have multiple objectives. The information you provide makes a huge difference in how we approach the design and development of your website.

Your Website Actions

Website actions refer to the specific actions that a business wants its website visitors to take, such as making a purchase, filling out a contact form, subscribing to a newsletter, or downloading a resource. These actions are closely related to the website objectives, as they are how your website will achieve its goals.

Here is a step-by-step guide to help a business owner define their website actions:

Identify the main purpose of the website: Is it to generate leads, increase sales, provide information, or something else?
Define the target audience: Who is the website meant to reach? What are their needs and interests?
Analyze the competition: Look at similar websites in your industry and note what actions they are encouraging visitors to take.
Set specific, measurable, and achievable goals: Be specific about what actions you want visitors to take on your website. Use metrics to track progress and success.
Identify the key features and functionality: What are the must-have elements for your website to encourage visitors to take the desired actions?
Review and refine your website actions: Look at your website actions and ensure that they are aligned with your overall business strategy and that they are achievable.

Examples of website actions for different industries include:

E-commerce: Encourage visitors to purchase by providing clear product information, offering promotions and discounts, and simplifying the checkout process.
Service-based business: Encourage visitors to fill out a contact form or schedule a consultation by providing detailed information about services and team members, and by making it easy to get in touch.
Nonprofit: Encourage visitors to make a donation or sign up for a volunteer opportunity by providing clear calls to action and information about the impact of their support.
Blog/News: Encourage visitors to subscribe to a newsletter or follow the website on social media by providing fresh, relevant and engaging content.
Educational: Encourage visitors to enrol by providing detailed information about programs, tuition and financial aid, and by making it easy to apply.

These are just a few examples of website actions and a business may have multiple actions they want to drive the visitors to take depending on what stage of the buying journey a visitor is on.

Your Website Requirements

Functionality, integrations, and features refer to the specific functionality and technical elements that a business wants its website to have. These elements can include things like e-commerce functionality, email capture forms, social media integrations, and more. Gathering a clear understanding of a client’s desired functionality, integrations, and features is crucial for ensuring that the final website meets their expectations and effectively achieves their business goals.

Some additional examples of popular types of functionality that businesses can add to their WordPress sites include:

Testimonials: Businesses can add testimonials or customer reviews features to their sites to showcase customer feedback and build trust with potential customers.
Translations: Businesses can add a translation feature to their sites to make them accessible to a global audience.
Maps and driving directions: Businesses can add a map and driving direction feature to their sites to make it easy for customers to find their physical location.
Chatbots: Businesses can add a chatbot feature to their sites to provide quick and automated customer support.
Live chat: Businesses can add live chat functionality to their sites to provide instant help to customers.
Portfolios: Businesses can add a portfolio feature to their sites to showcase their work and services.
Affiliate links: Businesses can add affiliate links to their sites to earn commissions by promoting other products or services.
Google Adsense: Businesses can add Google Adsense to their sites to display ads and earn money from ad clicks.
Automated emails: Businesses can add automated email functionality to their sites, such as sending email confirmation, order confirmation, abandoned cart emails and so on.
Conditional contact forms: Businesses can add conditional contact forms to their sites that show or hide certain fields based on user input or behaviour.

These are just a few examples of popular types of functionality that businesses can add to their WordPress sites, and there are many other options available as well. It’s important to note that it’s not always necessary to use a plugin for specific functionality, as some of them can be achieved using custom code or another approach, and it’s important to choose the right plugin or approach for your specific needs and goals.

Your Target Audience

Target audience refers to the specific group of people that a business wants to reach and engage with through its website. Understanding a business’s target audience is crucial for creating a website that effectively meets its needs and achieves the business’s goals.

Here is a step-by-step guide to help a business owner define their target audience:

Identify the main purpose of the website: Is it to generate leads, increase sales, provide information, or something else?
Analyze your customer base: Look at your existing customers and note their demographics, behaviour, pain points, and interests.
Research your competition: Look at similar websites in your industry and note their target audience and how they are reaching them.
Define your ideal customer: Create a customer persona, a fictional representation of your ideal customer. Use the information you’ve gathered to define the characteristics, demographics, and behaviour of your target audience.
Refine and segment your target audience: Once you have a general idea of your target audience, segment them into smaller groups based on specific characteristics, needs, and interests.

Examples of target audiences for different industries include:

E-commerce: Young, tech-savvy consumers who are looking for trendy and affordable clothing and accessories.
Service-based business: Small business owners who are looking for help with their marketing and advertising efforts.
Nonprofit: People who are interested in supporting a specific cause or mission, and who are likely to be engaged with the nonprofit’s message and values.
Blog/News: People who are interested in specific topics, such as technology, politics, or entertainment, and who are looking for fresh and engaging content.
Educational: Students and professionals looking to advance their education and career.

Tab 1 Tab 2 Tab 3 Tab 4 Tab 5

Our Website Design
Process

It’s our process and marketing expertise that sets us apart and allows us to achieve the results your business needs to grow.

Create a seamless integration between your website and your business.

Design Process Website Packages

Call us today on 0872827483
We’d love to hear about your next project.

Our Website Design
Process

It’s our process and marketing expertise that sets us apart and allows us to achieve the results your business needs to grow.

Create a seamless integration between your website and your business.

Design Process Website Packages

Call us today on 0872827483
We’d love to hear about your next project.

Web Design Brief Help

Business Background

Website Objectives

Website Actions

Website Requirements

Target Audience

Your Business Background

Your Website Objectives

Your Website Actions

Your Website Requirements

Your Target Audience

Our Website Design
Process

Our Website Design
Process

What We Offer

Free Tools

How We Do It

Phuket Office

Web Design Brief Help

Business Background

Website Objectives

Website Actions

Website Requirements

Target Audience

Your Business Background

Your Website Objectives

Your Website Actions

Your Website Requirements

Your Target Audience

Our Website DesignProcess

Our Website DesignProcess

What We Offer

Free Tools

How We Do It

Phuket Office

Our Website Design
Process

Our Website Design
Process