How To Be More Competitive
Don’t assume that being competitive is all about price. Focusing on competitive pricing is a race to the bottom, in fact the the best customers prefer value for money over lowest possible price. There’s even a strong argument to avoid customers that make buying decisions on price alone.
When was the last time you reviewed or updated your Business and Marketing Plans? Markets constantly change, demand changes, technology advances and your competition improve and expand.
You can’t beat all your competitors on all fronts – so don’t try. Pick your battle and make them compete with you on your terms.