How To Be More Competitive
Don’t assume that being competitive is all about price. Focusing on competitive pricing is a race to the bottom, in fact the your best customers prefer value for money over lowest possible price. There’s even a strong argument to avoid customers that make buying decisions on price alone.
When was the last time you reviewed your Business and Marketing Plans? Or conducted competitive survey of your local competition.
Phuket is a highly competitive location and supply often eclipses demand. Gaining a competitive edge doesn’t have to be a big expense, know your customers, know your business numbers and don’t be scared to get creative.
Just because someone else is already established in a market doesn’t mean that they’re delivering on their promises. If you can do better, that’s a strong basis for market entry.