Marketing Basics
Your “Big-Picture” Marketing Strategy.
If you’re a new startup business or just not making any traction with your digital marketing efforts. The first area to focus on is your marketing foundation.
Done right you can boost the effectiveness of all your day-to-day marketing, from lead generation to customer retention, and even conversion rates.
Your marketing essentials and business model are two sides of the same coin. Your business model looks internally at what you do and how you’ll make money doing it.
Developing your Marketing Essentials to connect and communicate with your customers gives your business a custom marketing playbook that you and everyone in your business will refer to whenever you invest in any marketing activity.
Hue Marketing’s consulting service can help you optimize your marketing basics from strategy to branding:
Marketing Strategy
Essential marketing foundations.
Discover Your UVP / USP
Why will customers buy from you?
Competitor Analysis
Be different, be better, be aware.
Customer Journey Mapping
When to give customers the right info.
Don’t invest in paid ads before you’ve solidified your basics.
UVP, Branding, Customers and your Competitors.
Marketing Growth
How to feed and optimise your sales funnel.
Developing your funnel. It’s essential to sustainable business growth. We identify areas with the biggest potential and least resource requirements. By targeting specific short-term objectives we’ll make those long-term business dreams possible.
Take control of your digital marketing through better planning and automation of your day-to-day marketing activities.
Marketing Plans
How you’ll connect with customers
Conversion Rate Optimisation
More sales from existing channels.
Customer Acquisition
How to find new customers
Promotions & Discounts
Promotions that pay for themselves.
Marketing Budgets
Budgets based on expected returns
Marketing Analytics
Know what’s working and whats not
Customer Retention
Keep customers coming back for more.
Customer Lifetime Value
Customer lifetime value for budgets
Marketing Automation
What you can and can’t automate.
Inbound Marketing
Helping customers find you.
Outbound Marketing
Advertising, Direct Mail, Trade Shows…
Customer Loyalty
Loyalty programs beyond discounts
Growth marketing starts with strategy.
We’ll help you implement the marketing tactics that support your company’s specific growth goals.
Design Consulting
Where your business & customers come together.
Outsourcing design services is great, but it’s nice to know someone is looking out for your best interests. Especially if your design is intended for print, where simple mistakes can be costly to your campaign and your brand credibility.
We’ll help you plan, brief and project manage your design projects, so you get to outsource the design or use your own in-house talent, with peace of mind you’re not making costly mistakes.
This is especially for Solopreneurs and SME’s that don’t have the in-house print experience to guide them.
Brand Strategy
How customers feel about your business.
Digital Advertising
Getting started with Pay Per Click
Marketing Collateral
Effective Call To Action and results tracking
Print Advertising
Print ads – One chance to get it right
Billboard Design
It’s a large space but it’s read in seconds. keep it simple.
Email Marketing
List building and email automation
Measure Twice, Cut Once.
Avoid expensive mistakes and oversights with our help and create marketing material that makes a difference.
Consulting Frequently Asked Questions
Frequently Asked Questions for Hue Marketing Consulting
Do you just work in Phuket?
No, far from it! Thanks to Skype, WhatsApp, Line, Zoom… No matter where you are in the world, we’re able to meet and keep the flow of information moving quickly, sometimes even quicker than local meetings. We have worked with clients from UK, America, Belgium, France, Australia, Hong Kong, Malaysia, Singapore and more.
How much does it cost to work with you?
Well, like “how long is a piece of string?”, it will depend on what we’re working on with you. We have three payment systems, hourly, by project, and retainer blocks.
Hourly rates (2,800 – 3,200 THB)
If you don’t have an in-house marketing expert to lean on. Using a consultant is a cost-effective alternative to employing a full-time marketing director.
Projects Rates
If you have a clearly definable start and end to a project, we’ll agree on a project rate before you commit to anything. Our rate to complete the project won’t change – unless you change it.
Retainer Blocks
These can be x hours per week, to attend strategy or planning meetings, brainstorm or review progress, and even perform recurring project work. In addition to regular access, there’s no waiting period for availability. Best of all, retainer rates are considerably lower, because we’re already familiar with your business.
What can I expect if I work with you?
We’re business-minded, creative problem solvers, committed to the success of your project. We set as a priority gaining a deep knowledge of your business and your goals, which helps us to deliver great work, on time and on budget.
How do I contact you to get started?
You can reach out via our contact us page or request a free consultation.
It’s as simple as that. We’ll get some background on your business and a round idea of what you’re looking for our help with. This way when we do chat we’re able to put things in context.
What happens during the Free Consulting call?
Our initial free consultation is an informal call to identify what areas you need help with and if we’re the best solution to fulfil that need.
During the call, we like to get a basic understanding of your business model and what a successful outcome would look like in your eyes. We’ll also need to know your budget, timeline and any resources you will assign to reaching your goal (excluding our consulting rates).
We’ll also check that your goal will be profitable (for you), so we’ll discuss your projected returns to see how that fits with your implementation budget. If your plans aren’t profitable on paper, they won’t survive reality.
If all goes well, we’ll confirm your contact information and get back to you with a few options on how we might work together, including our fees.
What industries do you work with?
Our background is in FMCG, high-street and department store chains, retail parks, home shopping and e-commerce, online travel agencies, and property development.
With over 25 years of first-hand experience, we’ve run thousands of press ads, and several years’ worth of tv and radio spots. Designed and optimised thousands of web pages and almost as many flyers, brochures, leaflets, mailers and promotional gear. Our focus on customer-centric communication builds & strengthens your sales funnel creating marketing systems and processes you can count on.
Do you work with B2B or B2C businesses?
We cater to B2B and B2C clients. At one time there was a significant difference between the two. Now not so much, main point of difference is with B2C you communicate directly with a decision maker. Where B2B there’s a good chance that you’re providing information for an employee to present on your behalf. Process and timelines change slightly but identifying what your customers need and how you solve their problems better than your competition doesn’t change.
Do you provide full-service marketing solutions?
While we don’t offer full-service marketing solutions, we specialize in providing strategic guidance and developing impactful marketing tools for businesses.
Our expertise spans from advising on company and domain names to crafting comprehensive branding strategies, designing websites, and creating printed materials such as brochures and business cards. We focus on addressing long-term business-critical challenges that can significantly influence your company’s success for years to come.
Our approach emphasizes not just what we do, but also the proactive prevention of potential issues, drawing from over 25 years of marketing experience. In a dynamic field like marketing, where mistakes can have lasting repercussions, our aim is to help you navigate complexities and avoid pitfalls. While we assist in defining marketing plans and establishing social media schedules, we don’t provide day-to-day monitoring services.
What We Offer
