Create a brand with a consistent visual style to cut through the noise, and a strategy to deliver a clear message that’s recognised and trusted by your customers.
A few examples of the type of marketing support we provide.
Marketing Basics
Essential marketing foundations.
Marketing Plans
How you’ll connect with customers
Marketing Budgets
Budgets based on expected returns
Discover Your UVP / USP
Why will customers buy from you?
Customer Profiles
Understand your customers better.
Customer Journey Mapping
When to give customers the right info.
Conversion Rate Optimisation
More sales from existing channels.
Customer Acquisition
How to find new customers
Promotions & Discounts
Promotions that pay for themselves.
Marketing Analytics
Know what’s working and whats not
Customer Retention
Keep customers coming back for more.
Customer Lifetime Value
Customer lifetime value for budgets
Inbound Marketing
Helping customers find you.
Outbound Marketing
Advertising, Direct Mail, Trade Shows…
Customer Loyalty
Loyalty programs beyond discounts
Brand Strategy
How customers feel about your business.
Digital Advertising
Getting started with Pay Per Click
Marketing Collateral
Effective Call To Action and results tracking
Print Advertising
Print ads – One chance to get it right
Billboard Design
It’s a large space but it’s read in seconds. keep it simple.
Email Marketing
List building and email automation
After selecting your objective, things start to get interesting.
Instead of four options to choose from, now there are dozens. And each of those have hundreds of variables…
We start by reviewing your exiting marketing materials and processes to understand your current situation, before recommending a number of short term improvements you can make quickly.
Then we’ll work together to outline a more robust solution that specifically targets your biggest business hurdle.
We work with a wide variety of industries from Retail to Travel, Logistics, Property, Health and Fitness and Education, plus a whole range of small businesses.
So if you’re looking for help to boost your reputation, drive traffic and increase conversions, we should talk.
There is no downloadable playbook to implement, so the next best thing to partner with someone that has a lot of experience. That’s where we come in.
We work with a wide variety of industries from Retail to Travel, Logistics, Property, Health and Fitness and Education, plus a whole range of small businesses.
There are no secret tricks. But there is always a way to improve your bottom line. So if you’re looking for help to boost your reputation, drive traffic and increase conversions, we should talk.
Working with a Marketing Consultant
Depending on your objectives we’ll arrange to meet a number of times over a period of days, weeks or months. But the process will always include the following structure:
Let’s start by getting to know you and your company. What you do and who for?.
Describe the problem you’re experiencing (including the cause if you know it) and in what ways it’s affecting your business.
Often, during consultations we encounter areas needing help that overlap with some of our Design Based Services, like web development or brochure design etc. To ensure you get the best independent and impartial advice possible, we don’t pitch or quote for any project solutions that we recommend as part of your marketing strategy.
This sounds more than a little unusual, but it’s more difficult to trust our advice if we’re directly profiting from it.
We get that it’s easier to work with someone that really understands you. So if you really want to join forced on a design project, of course we’d love to help, but it’s not an assumed or expected outcome of a consultation.
How your customers move between marketing elements.
Hue Marketing brings 25+ years of real world hands on marketing experience to your table. We know success requires a combination of elements working together.
The most profitable strategy often unifies your existing marketing activity with added complimentary channels. To strengthen marketing communication and customer transition points. Making it easier for your customers to move along your sales funnel with minimal distraction or confusion.
We’ll help you navigate a your own marketing landscape, identifying the most cost-effective and practical marketing strategies to grow your business.
(average 91% year on year)
Attract More Customers
If you need more customers, focusing your efforts in the following areas will help achieve your customer goals. But remember – attracting new customers 6-7 times more expensive to do so if you’re loosing repeat customers – look into that first.
Advertising
Branding
Copy-writing
Content Marketing
Data Services
Direct Mail
Email Marketing
Event Marketing
Graphic Design
Localised Marketing
Market Research
Marketing Analytics
Marketing Strategy
Media Planning
Print Management
Pay Per Click Advertising
Sales Promotion
Social Media
Search Marketing
Telemarketing
Website Design
Website Development
Website Maintenance
Website Re-Design
Increase Sales
Every business wants to increase sales but profit is what’s important. Taking a strategic approach will help identify the key customer decision points and focus your efforts there. Sales are the bi-product of fixing your sales funnel.
Advertising
Branding
Copy-writing
Content Marketing
Data Services
Direct Mail
Email Marketing
Event Marketing
Graphic Design
Localised Marketing
Market Research
Marketing Analytics
Marketing Strategy
Media Planning
Print Management
Pay Per Click Advertising
Sales Promotion
Social Media
Search Marketing
Telemarketing
Website Design
Website Development
Website Maintenance
Website Re-Design
Be More Competitive
Most of the time your customers have already decided they need the product or service before visiting your business. Step 1 is making sure you’re on the list of potential companies to buy from. And Step 2 is making sure you don’t give your customers a reason to seek out your competition.
Advertising
Branding
Copy-writing
Content Marketing
Data Services
Direct Mail
Email Marketing
Event Marketing
Graphic Design
Localised Marketing
Market Research
Marketing Analytics
Marketing Strategy
Media Planning
Print Management
Pay Per Click Advertising
Sales Promotion
Social Media
Search Marketing
Telemarketing
Website Design
Website Development
Website Maintenance
Website Re-Design
Reduce Your Costs
Reducing costs can make a huge difference to your profits. As long as it’s done in the right way. Just like you would never think of buying yourself a cheap parachute, cutting some corners can be more expensive in the long run. Start by getting things right FIRST TIME.
Advertising
Branding
Copy-writing
Content Marketing
Data Services
Direct Mail
Email Marketing
Event Marketing
Graphic Design
Localised Marketing
Market Research
Marketing Analytics
Marketing Strategy
Media Planning
Print Management
Pay Per Click Advertising
Sales Promotion
Social Media
Search Marketing
Telemarketing
Website Design
Website Development
Website Maintenance
Website Re-Design
In addition to developing strategies for the areas listed above, there are some projects that aren’t practical for you to start from scratch because they require specialist software that takes years to master. We can help you plan & work with third parties or implement these for you as separate projects.
Individual Projects:
Website Redesigns | Brochures & Menus | Business Cards | Advertisements | Billboards & Signage …
There are a number of ways we can work together, but the only constant is how we start. After that, the solutions, priorities and benefits are 100% unique to you.
The highlighted items above, indicate the style of marketing activities that impact your business objectives. This list has been simplified a lot to illustrate just how much overlap there is across multiple objectives. Everything between your customer and your sales are connected!
Some marketing terms can border on Jargoneeze! So here’s our Marketing Glossary to keep things simple.
Marketing Essentials Including
Self Assessment Checklist & Action Steps
