MORE THAN JUST WEB DESIGN
You get one chance to make a first impression. We’ll make it a good one.
THREE Types of Business Websites
Before you start your web project, consider your objectives. Your goals dictate the type of website you need and what marketing strategy compliments it.
The three types of business websites are ones that…
Option 3 is easy to identify. If you plan to sell and collect payment via your website you’ll need an eCommerce solution.
But options 1+2 are where businesses get mixed up and it can be a costly mistake. At first glance both sites look similar, especially if you’re unfamiliar with digital marketing. In fact they are so different, they need very different marketing strategies to be effective.
Just like diesel & petrol cars can look the same on the outside, using the wrong type of fuel doesn’t work.
❝ Your website’s main objectives will dictate the type of website you need. ❞
From Landing Pages to Basic Brochure sites. They have a single objective – to get potential customers to click, call or visit your place of business.
Communicate Essential Facts
WHO you are, WHERE to find you, WHEN you’re open and HOW to contact you.
In addition to more products or services information we identify customer motivations to shape and adapt your content accordingly.
These sites are visited by customers multiple times during their buying journey and have a greater potential for organic traffic, allowing you to attract and convert visitors away from your competitors.
Influence Potential Customers
In addition to attracting interested customers these sites also answer the question; WHY BUY FROM YOU?
Online shopping is a highly competitive space and you’ll need every advantage to succeed. The basic ability to manage orders, shipping and promotions, customer notifications isn’t enough. If you’ve tested the water and want to take your business to the next level – we’re here to help.
Your website is 100% your business
Build a brand with direct customer sales. We’ll help you build a complete online business, from terms and conditions to email templates and more…
We Do It Right – First Time
At Hue Marketing we focus on your results. What we do and why we do it are equally important factors for a successful business site.
From selecting the right type of website for your business goals, to budgets based on expected returns and having the right strategy in place to maximise results.
As a marketing company we are uniquely positioned to help you navigate the complexities of both technical & business aspects that every website needs to succeed.
3 essential elements of an effective webdesign project.
1.Business Acumen
We already have a tonne of business knowledge & we’ve been advocates of customer-centric marketing even before it had a name. We blend our 25+ years of experience with your own business expertise for maximum effect.
2.Marketing Strategy
How your website integrates with your existing business will make or break your project before it even starts. Websites don’t perform well in isolation.
3.Technical Knowledge
Just about anyone can make a website these days, it won’t be effective but it’s still a website. Technical know-how alone only gets you so far. Your webdesign choices need to be driven by marketing and business goals if you want a real business website.
What We Do
We help you focus on customer needs & apply simple to manage but highly effective strategies, to build your brand & your business. Delivering real and measurable results.
