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2 Duplicate Content Tests You Need To Do Today

Check your website to make sure its not a lemon. SEO Canonical Issues

When visiting a website for the first time there’s one tell-tail problem that I always look for. And I’m constantly surprised by how often I see it, especially considering how damaging it can be to a site’s potential for growth.

It’s a particular kind of duplicate content. If you don’t know what to look for. You may never notice the problem. Even if you did spot something a little odd, chances are you’d be oblivious to the damage it’s doing to your business.

❝ With the number of websites that are unknowingly handicapped by these issues. Small business owners need to be aware of it too. ❞

The technical name for this particular issue is canonicalization. 

Besides being difficult to say and tricky to spell. It’s also easy for business owners to overlook.

There are thousands of articles for webmasters and developers. Explaining how to fix canonical issues in great detail. But they all assume, prior knowledge of the problem to begin with. With the number of websites that are unknowingly handicapped by these issues. Small business owners need to be aware of it too.

Duplicate pages caused by canonical issues can affect every page of your website. Especially your home page. Establishing your content as high quality and relevant is much harder to do if your website structure is working against you.  

It might seem a little backward, but I’m going to start by showing you how to check your own website first.  Then I’ll explain what canonicalization is and the effect it has on your business.

Check Your Website


I’ve broken the process down into two separate tests. Each one takes just a few seconds to complete. There’s no need for any special software or technical knowledge. It’s not complicated at all, you just need to know what signs to look for.

TEST #1 – (takes less than 30 seconds)

The Objective:
Every domain has at least two versions of every page, a www. and non-www version. When a website is created you’ll pick which version you want to use. It doesn’t matter which version you use as long as you are consistent.  In test 1 we are going to see if the basic redirects are in place for your domain.

a) www.example.com
b) example.com

The pages will look identical, you need to focus on the page URL’s to tell them apart.

Step 1. 

To check your domain, all you have to do is type your website address into a browser address bar. Start with the www. version first.

Canonical Test URL eg www.yoursebsite.com

When your home page loads – take a look at the URL in the address bar.

Can you still see www. in front of your domain name?

Canonical Test URL - Can You see the www ?

Yes = Continue on to Step 2

No = Great, your website is set to display only the naked URL’s (without the www.) – there’s no need for you to do step 2, you can go straight to TEST #2.

Example:  
www.hue-marketing.com will ALWAYS redirect to  hue-marketing.com  (without the www.)
It doesn’t matter which version you display (www or non-www) as long as you don’t display BOTH.

Step 2. 

This time, type your  website address without the www. (or highlight and delete the www.) and press enter.

Canonical Test URL without the www.

When the page reloads – look at the URL in the address bar once again.

Do you see the www. in the address bar?

Canonical Test URL - Can you see the www?

Yes = Great. Looks like your domain is set to always display the www. versions of your website.

No = Ouch! Your site displays both www. and none www versions of every page (duplicate content). Even though these pages look identical, they each have different URL’s. Confirming that you have canonicalization problems affecting  every page on your website.

Continue onto TEST 2 to check if you have any internal links that are handicapping your potential.

TEST #2 – (takes less than 30 seconds)

The Objective:
Test 2 is like Test 1 in that we are still looking for different URL’s that display the same page. But this time we are looking for changes at the end of your URL.  If www.example.com was your home page all the options below could be potential duplicate pages. You will not have every one of these, but you might find more than one. This problem happens because internal links on your site point at duplicate pages. It’s caused by poor web development and site architecture. The most common errors are ones linking back to your homepage.

a) www.example.com
b) example.com
c) www.example.com/index.html 
d) example.com/index.html
e) www.example.com/index.php 
f) example.com/index.php 
g) www.example.com/home.aspx 
h) example.com/home.aspx 

Step 1. Type your website address (with or without www.) into the address bar of your browser and press enter.

Step 2. Use the main site navigation to click on the ‘HOME’ link. Sometimes poor site architecture creates a different link for your homepage in your main site navigation.

Look at the URL in the address bar. Is it exactly the same as you typed in step 1?

Yes = If your home page URL is exactly the same as when you first typed it into the address bar. That’s great, test 2 is complete.

Canonical Test URL eg www.yoursebsite.com

No = It’s not so great if the URL now has something extra at the end. (ie. something like  /index.html,  /index.php or  /default.aspx ). This means you’ve found another duplicate page.

Canonical Test URL's ending with index.html

These tests don’t catch all canonical issues. But they do show you how to spot them and how easy it is to miss if you don’t know what you are looking for. If you are unsure of what you’ve found and want a second opinion. Feel free to contact us at Hue Marketing and we’ll check your website for you (free of charge).

STILL NOT SURE? We Will Take A FREE Look For You

It doesn’t take us long to give your site a once over and check if you have any canonical issues that need to be addressed

Your Website Address*

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YOUR TEST RESULTS

If you found duplicate pages for your domain in test one. You have at least two versions of every page on your website. If you found duplicate home pages in test two,  you have slightly more complicated issues with the architecture of your website.

There may be more issues with other pages on your site.  The two test above only highlight the most common versions of the problem.

These issues are so simple to avoid in the first place, it’s often just the tip of the iceberg. That’s why it’s something I always look out for.

Fixing the problem isn’t difficult. But you should definitely take a closer look at your website. Make sure it’s doing exactly what you intended it to – helping your business.

While it might be a little strong to label your website a lemon. If the goal of your website is to develop and grow your business – to handicap your potential in this way was counterproductive.

❝ If the objective of the site was to develop and grow your business – to handicap your potential in this way is quite counterproductive. ❞

On the bright side –  60 seconds ago you didn’t know there was anything wrong. Now you’ve identified a problem and know it can be fixed.  Keep on reading to find out how and why these duplicate pages affect your business. And the importance of fixing them.

What Is Canonicalization?

Canonicalization is the process of picking the best URL when there are several choices. The illustration below highlights the correct way to display one constant URL  vs  eight possible variations of your homepage. The URL you choose can be with or without the www. it doesn’t matter. What’s important is that you pick one and use it consistently.

Canonical Issues and Duplicate Pages

As a human visitor, you focus on the content displayed on the screen. If two pages look identical, it’s understandable to assume its the same page. Search engines see your website very differently.  If the URL is even slightly different, it’s counted as a unique page and this, duplicate content.

There are other canonical issues to look out for, like dynamic session id’s. These will have something like  /?PHPSESSID=123 at the end of your page URL’s. But the 8 examples listed above are the most common ones that trip up most websites.

❝ Canonicalization is the process of picking the best URL when there are several choices… ❞

Source: Matt Cutts

Good News For Canonical Duplicate Content

The duplicate content caused by canonical URLs generally are not a problem. As long as your pages are not considered spammy. Full of keyword stuffing and intentionally misleading to visitors or search engines. You shouldn’t be in danger of getting penalties for duplicate pages.

Search engines can generally figure out what’s going on with duplicate pages. They will pick one to index or even follow sitemap instructions on which pages to index. All the other pages will be ignored as duplicates. But this is where the real problem starts.

If someone links to one of your duplicate pages (that’s ignored by search engines). Your website will not benefit from that backlink to your website. 

These backlinks are an important to your websites development and competitive edge. To get a better idea of how and why this is harmful to your business, you need to know a few things about backlinks.

Why Do Backlinks Matter?

Search engines try to calculate the quality and relevance of the content on each page of your website. There’s a long list of criteria used to calculate which pages will best fulfill the customers search. But if other internet users like your content enough to share it and reference to it on their own websites. This is still a powerful indicator of quality.

So when a potential customer searches for a product or service that you provide. If two websites have similar content but one has more quality backlink  from other sites. The quality backlinks will make all the difference in the search results.

It’s in the search engines own interest to deliver the best possible website to any search term. If they don’t help their users find what they are looking for quickly – they will start using a different search engine. It’s an area they focus on constantly – and so should you.

There are many factors that search engines use to calculate search engine results. Having a mobile-friendly site can give you an extra advantage over your competition. Updating your website on a regular basis is another good indicator that your content is current and more reliable. But it’s hard to compete if everything you do is handicapped by duplicate pages.

Understanding Quality Backlinks

For a long time, backlinks have been used to gauge a website’s reliability and importance. It used to be a case of the more you have the better. Now it’s not so cut and dry.

Recent changes and updates to search engines haven’t changed the importance of backlinks. Algorithms continue to improve their ability to determine quality and relevant content. And with it, the value (link juice) of each inbound link to your site.

These days it matters where links come from, the relevance between the two connected pages, the quality and reliability of the site and more. In short quality trumps quantity every time.

Just one high-quality link to your site could be worth a thousand low-quality links. In fact, too many low-quality links could even damage your own sites reputation.

Relevance:
Supposing you sell garden furniture.  If you have backlinks from landscaping companies. These are relevant and good quality backlinks to have for your garden furniture business. But if your backlinks come from porn sites, those links will likely damage your websites credibility. Relevance matters a lot!

Quantity:
If your backlink originates from a page that’s full of other links to other websites. Any link juice it sends your way will be close to worthless. But, if your backlink is in the middle of an article about a related subject, the link could be worth considerably more. Depending on the quality of the site displaying your link.

Quality:
A website with an established history of regular updates. One that attracts large numbers of visitors because they provide quality and reliable information. These sites will always make great candidates for backlinks. Especially when they also meet the Relevance and Quantity considerations.

Canonicalization & Link Authority

Your website will only receive credit for backlinks that point to the page index by search engines. And they will index only ONE of your duplicate pages. All the others are ignored by search engines completely. Even if you’ve submitted an XML sitemap to search engines to state which pages to index. You still can’t control which URL’s people will use when they link to your page.

Let’s say you have 4 duplicates versions of your home page. Each one with a different number of backlinks.

www.example.com (55 backlinks)
example.com (10 backlinks)
www.example.com/index.html (25 backlinks)
example.com/index.html (15 backlinks)


If you think you have 100 backlinks. Your wrong.  
If the search engines index your page using www.example.com, you will only be credited with the 55 backlinks pointing to that URL.

At first you might think that it’s not so too bad. But what if you have several high-quality backlinks from relevant businesses that point to the other URL’s? You won’t be getting any credit from those links at all. Your 55 backlinks might be close to worthless depending on their origin.

The Solution

The best solutions for canonical issues are permanent 301 redirects.  The redirect works just like it sounds. When the server receives a request to display the URL www.example.com/index  it automatically redirect it to the correct URL of www.example.com . All the pages still exist on your website, but thanks to the 301 redirect no one ever sees them.

Best of all, using 301 redirects, you can forward between 90-99% of link juice (ranking power) to the redirected page.

There are a few different ways to make 301 redirects, but my preference is to make them at the server level. If you don’t have access to your server you can also perform 301 redirects via your the htaccess file (apache servers only).

There are also rel=canonical link/tags when placed into the header section of your pages will tell the search engines which page to index. But it’s preferable to solve these problems as far upstream as possible (so server level is the best choice).

Picking the right method for your website will depend on your site structure and your level of access to the back-end of your site. A word of caution, make sure you fully map out your pages and understand which ones you’ll identify as your primary pages.

Making a mistake with 301 redirects can remove your site completely from all search results, a simple typo is all it takes. So be careful.

It goes without saying that the best solution of all is to not create a problem in the first place. One of the biggest advantages of using WordPress for website development is that it has an SEO friendly approach to its architecture.

On the off-chance that your canonical issues were just the tip of the iceberg. And you’d like to upgrade your website to one that’s actually designed to help your business. We deliver mobile-friendly, responsive designed websites using the latest Content Management System available. Making it easy update, add to and manage your content as often as you like.

Our websites don’t just look the part, they mean business!  We’ll turn your lemon into delicious lemonade!

(We don’t actually make lemonade. But we will make you an awsome business website that does everthing you expected it to do in the first place.)

Website Redesign

Did We Miss The Point Of Mobilegeddon?

Mobile Friendly Website Google Update

I previously wrote about the Mobile Friendly changes being made in an article dramatically titled Is Your Website Mobile Friendly? Countdown to Mobilegeddon!  And yes, in the weeks leading up to the change, there was literally a countdown to the mobile apocalypse.

Given that 21st April came and went without turning the world upside down and inside out, I thought it warranted another look to see if we missed something.

There’s been a lot of speculation about why this mobile friendly update didn’t live up to the hype (or threats). So what happened? Did everyone miss the point or what?

❝ This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results ❞

Source: Google Webmaster Central Blog

Expectations

To be fair, many companies had their fingers burned by Panda and Penguin updates. So when google announced changes for mobile friendly websites and described it by saying “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”. It was a warning not to be taken lightly.

Previously the Panda and Penguin updates had been implemented to clean-up search results by getting rid of duplicate content, bad back-linking and a lot of other “black hat” or closing loopholes in various SEO techniques. And they did a great job. As a result, we all enjoy better quality search results to help find answers to our daily questions.

But this is where the ‘mobile friendly update was very different. Instead of focusing on the validity of your content, the mobile friendly update was looking at the usability of your website.

The Results – (so far)

We haven’t really seeing any devastating changes to first-page results, but some SE specialists claim they have tracked significant changes among further down the results lists (a few pages in).

Web sites with separate mobile and desktop websites have also noticed a shift in which of their sites are displayed in mobile search results compared to desktop searches (which makes sense).

Needless to say, it’s not what everyone was expecting. But there’s probably a good reason for this.

If you own or manage a site that provides the best answers or information on a subject that people are searching for, then obviously Google will want to connect those users with the information on your website, regardless of how it’s presented.

To do anything else would have devalued their own service. If you have a mobile-friendly option of your website then you should see a significant difference in which sites are displayed to users.

What happened to mobilegeddon?

It’s been theorized that in the lead up to activation, Google decided that the effects would have been too dramatic and decided to tone things down a little. While this sounds like a nice (warm and fuzzy) idea, it’s unlikely as they have been tracking mobile friendly websites for some time and would be well aware of the impact before even making the announcement. Although they may have expected more reaction from website owners.

I find it more telling that no one from Google jumped in to apply a little perspective to the situation. But then again why would they?  They have already stated that mobile usability will be a factor when calculating results. So I expect we’ll see more emphases in this area further down the line.

It also has to be understood that there will always be an advertising revenue factor to these decisions.  Google have been promoting the use of multiscreen websites through their AdSense feature for some considerable time.

It doesn’t take a rocket scientist to figure out that with the increase of mobile usage, the effectiveness of unoptimized ads within non-mobile-friendly websites needed to be addressed.  Google Adwords would also benefit from increasing numbers of mobile friendly websites. Think about it. If your website fails to convert mobile visitors, would you opt out of any mobile specific ad display options? Yes, you probably would.

❝ As small business owner, does it really matter why they made the changes? Probably not. What matters most is how these changes relate to your business, now and in the future. ❞

Lets Focus On What We Do Know

Instead of trying to speculate what’s going on behind closed doors, let’s take a step back and look at what we do know.

  • Your customers should always be your #1 priority.

    It doesn’t matter if you use your website to find and attract more customers or to provide valuable information to support your customers. All that matters is that you put them first. Ask your customers and they will tell you the same thing!

  • More people are using mobile devices to search online than ever before.

    We still use desktops at work and to a lesser extent at home, but think how about your own internet habits have changed over the last few years. Your customers are searching the web while shopping and even while they watch Tv. When someone visits your website from a social network, it’s more likely to be on a phone or tablet. So being mobile friendly is huge.

  • Google cares about its visitor experience, even if you don’t.

    We use Google because it does an awesome job of locating the information we’re looking for, any time from anywhere. It’s not perfect and if there was a search engine that did it better, we’d all start using them tomorrow. It sounds heartless but its true and Google know it. That’s why they invest so much time, money and effort into providing the best results possible. Because they live and die by visitor experience they are always looking to improve.

The first two points should be all you need to convince you on the importance of a mobile friendly website. But if you’re still on the fence, think about this for a minute. Is it too hard to imagine that Google would eventually attribute even greater value to websites that compliment their own usability standards. And when old (mobile unfriendly) website starts to affect Googles ability to sell advertising, there will be no surprised faces when those sites quickly disappear into obscurity.

So After All That. Do You Really Need a Mobile Friendly Website?

Whether you update your website for your customers benefit or because Google say you should. If your website plays an active part in your business, your site needs to be mobile friendly. It’s as simple as that.

yes to mobile friendly web design

Clearly Yes! So if you have not already made the move to a mobile friendly solution and you have a business related website. You should definitely make the change sooner rather than later.

On the other hand, if you have a hobby site that is not monetised in any way then there’s no immediate rush. You’re site clearly isn’t going to disappear overnight. But then again why wouldn’t you want to make you pages look great when viewed on a mobile device? Who knows, you may even decide to make your hobby into your business on day.

Need Help?

If you’re thinking about making your website mobile friendly there are many more benefits than just keeping up with Google and improving your visitors experience that you get from updating your website.

We develop business websites that put you in control. With minimal training you can add, edit all aspects of your website, from creating new pages to updating contact information and forms.  You don’t need to know how to code or have any technical knowledge at all.  We do all the hard work organising the structure and design to make sure it looks amazing  to ensure you make the right first impression for your visitors.

If you’d like to know more you can request a free website review or call us at +66 872 827 483 and see what we can do for you.

What is your take on Mobilegeddon?

Do you think the mobile friendly update was to improve visitor usability or to protect and improve advertising revenue on mobile devices? And does the reason change the outcome in any way?

How to get more sales from your website

The Biggest Facebook Mistake Made by Small Businesses

Facebook small business mistake

If you already know what inbound marketing is then this article probably won’t be for you. But if you’re one of the many small businesses that use Facebook as your company website, you’ll want to know why you’re making a mistake and the benefits you’ll get from changing your strategy.

❝ By only posting your content directly onto Facebook, you are making a huge mistake! ❞

I won’t argue that the benefits of setting up a Company Facebook Page are clear; it’s free, you probably already know how to use Facebook so it’s easy to share or add content whenever you like, as often as you like. Plus you can even interact with your customers in real time and even get page insights and follower demographics. But if you think that this is all you need to get your company on-line, you’re making the biggest Facebook Mistake ever.

A quick internet search for “how to use Facebook to promote your business?“ will reveal pages and pages of guides that all explain how to make interesting posts, how to work out post frequency and target your customers as well as how to gain more followers and even connect your e-commerce store.

Most of this advice is spot on and if you are responsible for your companies FB page you’ll do well to follow their advice. Just make sure you’re using Facebook as a marketing tool and not a replacement for your on-line presence.

So you think you control your Facebook Page?

Yes, you can control what your post onto your PB page, but just how much control do you really have?

  • Facebook Tabs Landing Page
  • At one time you could create a default landing page for your Facebook page. Many used that option until it was removed by Facebook in March of 2012.
  • Facebook will be severely restricting promotional posts (January 2015)
  • In their words, “Pages that post promotional content should expect their organic distribution to fall significantly over time.”  The Guardian
  • Constant changes to complicated and detailed privacy and sharing settings
  • By using our services after January 30, 2015, you agree to our updated terms, data policy, and cookies policy and to seeing improved ads based on apps and sites you use.  Source
  • Facebook Profile & Cover Photo
  • Seems to change at least once a year. Not a huge inconvenience, but it’s not your choice either.

I highlighted these points not to be negative, but in order to illustrate how little control you really have over your content if the only place it exists is on FB which is at the heart of the biggest Facebook mistake.  Facebook have already started demoting your promotional posts because they want companies to use their advertising. What they do with your content is also prone to change new updates. Do you always read the new terms and conditions?

As a small business you can’t afford to have all your eggs in one basket. Especially when that basket belongs to someone else! What would happen to your business if one day Facebook became unfashionable, or was replaced by something even better? Do you have the time and energy to start all over again? Remember MySpace?

Facebook Mistake, keeping all your eggs on one basket

How can posting all your content be a Facebook Mistake?

There is nothing wrong with sharing your content but one thing that most Facebook how-to guides miss out completely is your content should first be on your own website.  It’s probably overlooked because it’s all too obvious to the marketers who write them. But if you’re a small business owner with a million other things to do, you might be unaware that using social media as a marketing platform for you business should be part of an inbound marketing strategy.

Inbound marketing refers to activities that attract visitors to you. This is done by increasing your exposure among people who share a common interest or have friends that do. Therefore your message is received by a higher number of potential prospects compared to outbound marketing (like placing an advert in a newspaper) where everyone sees your ad even if they are not interested in what you provide.

The Facebook mistake being made is posting straight to FB.  As a business you still want to convert those visitors into customers, right? Plus you want the benefits of your hard work to grow over time. To do that you need to own your content and you need to have complete control of how you communicate your message, the most cost effective way to do this is through your own company website.

If all your content is on Facebook why would anyone want to visit your website? If they don’t visit your website, then you don’t have much say in your conversion process or any chance to improve it. You might have thousands of followers but unless those followers are sending money into your business you’re missing out. Big Time!

If you are not comfortable sending visitors to your website, then you need to change whatever you dislike about your site. Avoiding the issue isn’t the answer, website redesigns don’t have to cost an arm and a leg, there’s even Free options you can use (free options generally place adverts on your website but then again so does Facebook).

If you don’t have your own dedicated website that you can easily update and edit yourself (it’s not difficult these days),  you’re sending a very clear message that you’re not a business to be taken seriously. Do you also use hotmail for your business email? If so, you need to catch up, fast!

❝ If you do not take your own business seriously, your customers may think twice about how professionally you will treat them! ❞

Content belongs on your website first & then you can share it!

The seemingly obvious concept of adding content to your website first, before sharing it to potential customers via social media now becomes crystal clear. So why is it that so many small businesses are still making this fundamental and potentially disastrous Facebook mistake?

  1. Firstly, I think that it’s as simple as just not knowing; after all it’s really hard to know what you don’t know.
  2. Secondly, many small businesses may have set up a website or a page in a local directory several years ago. Unfortunately they can’t add new content or even update old content without paying a web developer to do it. (refer back to point 1).

Although today that’s not the case, websites created on the WordPress platform make up around 30% of sites on the internet and use Content Management Systems that allow website owners to log in and add or change content using an interface that looks more like your email client than programmers code. So there are certainly lots of viable options for any small business.

But it’s not just small businesses that use WordPress; New York Times, CNN, Forbs, UPS, eBay, Sony, Katy Perry, The Rolling Stones and Samsung are just some of the big names using WordPress to power their websites.

The good news, now you can do something about it!

If you are a small business owner and would like to take control of your online presence and make the most of all your hard work on Facebook, drop us a line and we’ll have a chat.

Hue Marketing can help guide you through the modern marketing minefields and offer practical solutions for your business.

How to get more sales from your website

Is Your Website Mobile Friendly? Countdown to Mobilegeddon!

Your Website Must Be Mobile Friendly by 21st April

The Countdown Is Over! Make sure your website is Mobile Friendly.

For a long time already Google’s algorithms have factored in mobile compatibility into their search results, but on the 21st April there’s a big change coming. So big, some are calling it Mobilegeddon!

Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results

Source: Google Webmaster Central

Currently around 60% of all searches are made on a Mobile Device of some sort, so it only makes sense that Google want to make sure that the results they display on these devices are mobile friendly.

How Does This Affect Your Business?

If you currently get most of your traffic from mobile devices, it’s going to have a dramatic effect. If your website is mobile friendly and your main competition is not, that’s going to be very good for you. However, if the shoes on the other foot and it’s your website that is not mobile friendly then you’re going to experience a significant drop in traffic.

Check to see how much mobile traffic you are getting on your Google or other Analytics Tracking Dashboard. For GA go to Reporting > Audience > Mobile > Overview, the combined number from mobile and tablet is what you could be losing if you don’t have a mobile responsive website.

Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, was quoted at SMX Munich as saying that the new mobile-friendly algorithm change will have a greater impact on search rankings than Panda or Penguin did in the past.

Google have kindly provided a quick tool to let you know if your website is mobile friendly or not:

Mobile-friendly

A Special Note For Phuket Businesses

The 60% average quoted above will be considerably higher if your customers are tourists. Desktop PC’s in hotel lobbies have limited appeal when you have access to the internet on your phone or iPad. Anyway, when was the last time you saw a tourist without a mobile device in their hands?

Most of your customers will not be familiar with the area, so naturally their first source of information will be the internet (via their mobile device). For quite some time now Google have localised their search results for mobiles using the devices location to show only the most relevant results.  There are still many local businesses in Phuket that don’t take advantage of this so that’s also something to address when checking on your websites mobile friendliness.

Do Not Panic! – Not Yet Anyway

Before you start to panic it’s worth seeing where you stand. Google’s Free mobile-friendly test

  • Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
  • Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
  • Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.

Google have also provided some great information and options for mobile friendly websites. If you manage your own website have a read through and take your options from there.

Time To Take Action!

If your website isn’t Mobile-Friendly then you probably haven’t updated your site in quite some time, which likely means old and outdated content too. So if the tools above have raised a few red flags, then it is time to hit the panic button. This will be a big shift for a lot of websites and if yours is more than a couple of years old, now is the time to upgrade your site.

But there’s a silver lining! Instead of feeling like your hand is being forced to update your website. Take the opportunity to re-activate your online presence and embrace the chance to really make a difference to your business. Your website is the most cost-effective communication tool you have if it’s done right.

Modern websites are mobile friendly and have the benefits of being easy to update yourself, plus they look amazing  and will easily outperform your old website in usability and create the right first impression for your visitors. Well, ours do!

Click on the free website review button above or call us at +66 872 827 483 and talk with Stephen.

How to get more sales from your website