Updated: February 2025

Make Sure Your Website Is Ready for the Mobile-First Era!

With the surge in mobile searches, your website’s mobile-friendliness is more important than ever. Google’s mobile-friendly algorithm changes have already been in effect for several years, but now it’s more critical than ever to adapt.

The Countdown Is Over! Make sure your website is Mobile Friendly.

Mobilegeddon: The Official Shift You Need to Know About

On April 21st, 2015, Google made a significant update to its search algorithms that impacts how websites are ranked on mobile devices. This update, often referred to as Mobilegeddon prioritizes mobile-optimized websites in search results for mobile users. Websites that are not mobile-friendly could experience a dramatic drop in visibility and traffic.

As of now, mobile devices account for about 60% of all internet traffic, and Google is adjusting its search ranking to prioritize mobile-friendly websites. If your site isn’t mobile-compatible, this change could cost you significant traffic—especially from mobile users.

How Does This Affect Your Business?

If a large portion of your website traffic comes from mobile users, the Mobilegeddon update could have a major impact on your business. If your competitors’ websites aren’t mobile-friendly and yours is, you could gain an edge in search rankings. However, if your website isn’t mobile-optimized, you might face a considerable drop in mobile traffic.

To see how much of your traffic is coming from mobile devices, check your Google Analytics dashboard. Go to Audience > Mobile > Overview. This section will show you how much mobile and tablet traffic your site is currently receiving.

Zineb Ait Bahajji from Google’s Webmaster Trends team has even stated that this mobile-friendly algorithm change will have a greater impact on search rankings than previous updates like Panda or Penguin.

Google has kindly provided a quick tool to let you know if your website is mobile-friendly or not:

Mobile-friendly

You can also visit https://pagespeed.web.dev/ and run tests on your pages or even better, the functionality is not built into Chrome and it’s called Lighthouse.

Lighthouse is an open-source, automated tool that helps improve web page quality. It can be run on any page, public or private, and audits performance, accessibility, progressive web apps, SEO, and more. After auditing a URL, it generates a report that highlights areas of improvement with references and instructions on how to fix them.

The Special Case for Local Businesses in Tourist Areas

For businesses in areas like Phuket, this change is especially important. Tourists are likely to rely on their mobile devices for local searches. When visiting new places, they turn to Google for information, and they expect results to be mobile-friendly. In fact, many tourists won’t even visit your website on a desktop computer—they’ll search and browse exclusively from their smartphones.

Furthermore, Google’s mobile search results are localized, meaning they use a device’s location to serve the most relevant results. If your business isn’t mobile-optimized, you risk losing out on visibility in local mobile searches.

Do Not Panic! – Not Yet Anyway

Before you get overwhelmed, take a deep breath and evaluate where you stand. Google offers a free mobile-friendly test, so take advantage of it to see if your website is ready for the mobile-first world.

Here’s what you should check:

  1. Mobile Version is Active and Functional: Ensure your website is either using a responsive design or has a separate mobile version. Either option is fine as long as the experience is seamless for mobile users.
  2. Google’s Mobile Bots Can Crawl Your Site: If Google can’t crawl your site’s mobile version, it won’t show up in search results for mobile users. Use Google Search Console to ensure your mobile version is accessible.
  3. Check Navigation on Mobile Devices: Just because your homepage is mobile-friendly doesn’t mean the rest of your pages are. Test every page of your website on a mobile device to ensure ease of navigation.
  4. Stay Updated: Make sure your website is up-to-date and aligned with current design trends. An outdated website might not only fail the mobile-friendliness test but also give a poor first impression to visitors.

Time To Take Action!

If your website isn’t mobile-friendly, it’s probably been quite some time since your last update. Outdated design, slow loading speeds, and poor user experience can lead to reduced traffic and a lack of conversions. If the mobile-friendly test shows that your site has some issues, it’s time to take action and upgrade your website.

But here’s the silver lining: This update is a great opportunity to improve your online presence. A modern, mobile-friendly website isn’t just about meeting Google’s criteria—it’s about providing a great experience for your users, which translates into higher engagement, more leads, and better business outcomes.

Click on the free website review button above or call us at +66 872 827 483 and talk with Stephen.

The mobile-friendly shift is not something you can afford to ignore any longer. A mobile-optimized website is no longer optional—it’s essential for maintaining and growing your online presence. If your website is outdated or difficult to navigate on mobile devices, now’s the perfect time to upgrade. Not only will this help you maintain your rankings, but it will also ensure that your business stays competitive and accessible to a mobile-first audience.

Don’t wait until it’s too late! Get your website mobile-friendly today and stay ahead of the curve.

Free SMART GoalsTemplate | Hue Marketing
2 replies
  1. minnesota web design
    minnesota web design says:

    Excellent website. Lots of helpful info here. I’m sending it to several friends and also sharing in delicious.
    And naturally, thank you to your effort!

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