What you say, How you say it, When you say it & Who you tell
The updated 4P’s (Product, Place, Price, Promotion)
Always match your message to the medium or vice versa. Selecting the right medium to deliver your message depends on what your message is and where your customers will see it.
There are many ways to promote your Phuket business, locally and internationally. Planning how and when you communicate to your clients/customers is an essential part of your business marketing strategy.
Hue Marketing will help you identify your goals, create a plan to get results you need.
The most important factors for clear and effective marketing communications are;
What you say, How you say it, When you say it & Who you say it to.
Control of your online presence
Digital Marketing covers everything from Search Engine Marketing like PPC to SEO through to email and Social Media Marketing.
It’s great because you can have direct control over what you do and even monitor the results in real time. All you need is access to the internet.
While digital marketing offers exceptional value for money, there is a catch. It only works if you’ve established a mechanism that supports your sales process. 99.9% of the time that’s going to be your website.
Get the most from geographical & social demographics
Business Cards, Flyers, Brochures…
Marketing collateral is anything used to promote a company’s products or services. Anything you can use to communicate your company’s brand message is considered marketing collateral.
Most of the marketing collateral we develop is for print. Having worked directly with print houses all over the world, we know a thing or two about designing for printed medium.
Unlike digital – you have one chance to get it right. So we rely on a robust and proven process from concept to creation.
Your current and past customers
E-mail, Post, SMS, Newsletters …– (existing / past customers)
Any time you can communication with your customers on a one to one basis offers huge potential and as a bonus your direct marketing activity is measurable so you can track your spend and results calculate your ROI. Great when you’re on a tight budget.
The more targeted you are with your offers and the recipients of your direct marketing the better success you’ll have.
We can design a selection of direct marketing material, tailored specifically to your target audience; including posters, flyers, newsletters, e-newsletters, invitations and promotional adverts.
Already have customer data, we can help refine, profile and segment your customers to maximise returns.
If you’ve not started building your customer database yet we can help you get started and make sure your collecting the right information that can be useful to your marketing efforts in the future.
The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%
A 2% increase in customer retention has the same effect as decreasing costs by 10%
It costs 6–7 times more to acquire a new customer than retain an existing one.
eCommerce spending by new customers is on average 50% lower compared to repeat customer purchases.
Share valuable & relevant content
Content Marketing (Online Marketing)
The importance of content marketing is growing fast, its not complicated but its certainly not easy. Providing valuable relevant content to your customers lets you establish yourself as an industry leader and stand above your competition. It also plays a vital role in supporting the rest of your marketing strategy.
We can help you define and create helpful content that your customer will fine informative and useful. Then we’ll also show you how best to share that information using social networks.
Identify campaign KPI’s for usable results
With over 20 years of marketing experience behind us we’ve developed a good instinct of what works and what doesn’t, but there’s no one size fits all and no magic switch, so its vital to track your activities as closely as possible. The ability to track a project may even be a determining factor on the communication tools used.
ROI (return on investment) is a simple calculation used to determine the success for some marketing activities, but it fails to identify results from long term marketing strategies which is why we also identify KPI’s (key point indicators) to monitor which often generate more useful data.
We utilise measurement tools like Google Analytics, response tracking, e-newsletter click-through rates. So we can track the effectiveness of the campaign. The bottom line is you should track everything you can. With tracking you can use your KPI’s to identify what works and what doesn’t. In the short term this means you don’t make the same mistake twice. In the long term you tweak and refine your campaigns to continually improve results.