FIND MORE CUSTOMERS

Is your business the best kept secret in Phuket?

WANT TO FIND MORE CUSTOMERS?

Plan your growth with an affordable strategy to identify & attract new customers

CUSTOMER ACQUISITION

Reaching new targeted customers can be easy and more affordable than ever. As long as you have a product or service they want.

Pro Tips & Free Download

❝ There is a big difference between a satisfied customer and a loyal customer.❞

– Shep Hyken

Do You Have A Customer Problem?

Every business needs a customer acquisition program of some kind. But promoting your business through paid channels like Google and Linked-In or Facebook is super easy and accessible to anyone. As long as you convert your leads to sales it’s affordable too, especially for short-term bumps.

Finding NEW customers is great but it’s cheaper and easier to keep existing customers happy and coming back for more. Plus, factoring in lifetime customer value makes all your advertising and promotion efforts even more affordable.

Long-term solutions add inbound marketing efforts to attract customers for free 24/7 all year long. With an effective business website, optimised for search (SEO) customers find you when they are interested in buying.

There’s a difference between Sales and Marketing, although they do go hand in hand, they aren’t the same thing and you need both to grow your business.

Need to find more customers? Contact us Today!

MAKE A CUSTOMER NOT A SALE

Find a customer who creates more customers

Finding The Right Customers For Your Business

Generating awareness that your business exists and educating consumers on why you are the best choice (especially if there are cheaper options available) isn’t easy. Start by looking at your business and services from your customer’s point of view, get a fresh perspective to learn how your existing clients or regular shoppers found you, and then identify what keeps them coming back for more.

There are two styles of marketing that deal with customer acquisition; Outbound Marketing and Inbound Marketing. Each has multiple subcategories chock full of more subgroups and mechanisms. So it’s important to know the difference when planning your marketing strategy.

Note: Don’t fall into the trap of chasing new customers at the expense of your repeat customers. The idea is to expand your base of repeat business by topping it up with new customers because repeat customers are more profitable.

Get Help With Your Outbound Strategy?

OUTBOUND MARKETING

Think of traditional advertising like commercials, print advertising, billboards and flyers where your message has the potential to be seen by a large number of people, hopefully, enough of those people will also be in your target market.

Then there’s digital advertising through Google AdWords and Facebook Ads etc. where it’s possible to target consumers by demographics like age, location, sex, interests and even past actions. With re-marketing, you can even display ads to customers who’ve clicked on a particular link or visited a page of your website. But it’s still an outreach activity to find customers who MIGHT be interested in what you have to offer.

Outbound tactics will always play an important role in your marketing strategy. But paid customer acquisition stops when you stop paying and it’s subject to your ability to convert. So it makes sense to also implement an inbound strategy.

Get Help With Your Inbound Strategy?

INBOUND MARKETING

Inbound marketing has been around forever in the form of books and magazines, and special interest publications. An inbound strategy creates a forum for common interests and then promotes related products or businesses related to that group. It normally requires a little help from outbound tactics to kick start the group and inform the public that it’s out there.

Content Marketing is another branch of the inbound strategy. It’s a relatively new marketing tool that combines Inbound and Search Engine Marketing (SEM). As more and more consumers chose to ignore or block adverts and have a general distrust of sales pitches, content marketing emerged as a popular way to build relationships with potential customers, by empowering customers with the available knowledge to make informed purchase decisions.

This strategy feels natural and genuine but unlike outbound strategies, once your content is out there it continues to work for you for months or years.

COST vs REWARD

Both options are quite costly. Paid advertising still has its place but it’s 100% a numbers game. If your returns outweigh your costs – great! Inbound marketing and content marketing in particular take time and developing good quality content can be expensive. But as a long-term strategy, it’s hard to beat.

All forms of customer acquisition share some common ground. Potential customers will always expect to learn what they need to know from your website. If you don’t have one, or even worse it makes you look unprofessional then you’ll lose them and the money you invested to find them in the first place. That’s why this section started with a reminder to focus on your conversion process first.

PRO TIP:

PROSPECTS x CONVERSION RATE = NEW CUSTOMERS

The search for new customers challenges all businesses. Small businesses find customer acquisition particularly challenging due to limitations of resources, time and marketing experience. So before you start to invest in this area check your conversion rate to make sure you’re not going to be throwing money away.

Sales ÷ Enquiries x 100 = % Conversion Rate

Example: 200 ÷ 800 x 100 = 25% Conversion Rate

It’s ALWAYS cheaper to improve your conversion rate or develop better repeat business strategies. The point here is to tighten up your conversion process BEFORE you start paying for new leads.