Stop looking for customers. Help them come to you
Content marketing is a way to attract interested customers to your website by creating and distributing useful content. It can be via a blog, newsletter, podcast, video, white paper, app, tweet, magazine article or You Tube video.
It’s a great way to engage with existing and potential customers through social media. Quality content works because your customers will find you for the information and advice posted on your website. You are building trust and creating a group of like minded people with a common interest in whatever it is your business has to offer.
Instead of traditional advertising where you promote your product or service over a short period of time, content marketing is a long-term activity that uses interesting, relevant and useful information to help you engaging with your customers on topics that appeal to their needs and interests.
An advert may only run for a week or two but good quality content on your website will keep working for years.
The best time to start Content Marketing was 5 years ago. The NEXT best time to start Content Marketing is TODAY!
Adding new relevant content to your website is essential
…with the objective of driving profitable customer action.❞
If you are unable to add content to your website (articles, pictures, videos, info-graphics…) you may need a website re-design. We recommend the WordPress content management system and with minimal training, its easy to add and edit content yourself or we can add content for you on a regular basis.
Helping your message reach a much wider audience.
Content marketing focuses on helping your visitors, by providing useful information that is informative, entertaining or educational.
The upside of Content Marketing is that anyone can do it, from start-ups to big businesses. It’s not expensive and it can be a very powerful tool. But it shouldn’t be used as a direct-selling tool but as a way to inform and engage your clients on topics that appeal to their needs.
Perfectly planned, well written content could increase your customer following significantly and because content can be shared, commented on and updated by the audience, it puts customers in the driving seat, helping your message reach a much wider audience.
We’ll make sure you’re on the right path and the sooner you start the better.
Content marketing should be creative, engaging and directed towards a particular audience. The more targeted it is the better. There’s no room for a one size fits all solution in content marketing. So we work hard to ensure we fully understand your objectives and more importantly, the needs of your customers.
We also ensure that there is a strategic plan in place for adding content marketing seamlessly into your marketing mix.
Contact Hue Marketing to discuss the development of engaging content and practical guidance on how to plan your content marketing strategy.