Marketing Basics

MARKETING BASICS

With so many options to chose from, you need a plan of action.

WHAT’S YOUR BUSINESS GAME PLAN?

Long term and short term activities working together for better results

A marketing strategy is your plan of action. Each step should be measurable so you can improve over time. As a byproduct of hitting your smaller strategic goals, you start to see your bigger goals come to light.

Hue Marketing can help you identify your goals, create a plan to get the results you want.

There is no one size fits all solution, working with Hue Marketing to define a strategy will help focus your efforts in the right places, at the right time and keep you moving forward in the right direction.

Let’s Talk Strategy

❝ Marketing isn’t an add-on element, it must be INTEGRATED throughout your business.❞

– Stephen Jones | Founder of Hue Marketing in Phuket

STOP RANDOM MARKETING

Doing ONE thing well is far more effective than doing MANY things poorly.

Goals Vs Strategy

Where you want to be and how to get there

Generic goals like “we need to make more money” don’t help your business; in fact, they often lead to a confusing marketing message and disjointed knee jerk reactions to marketing that almost always fails to achieve results.

If you’re looking to improve results with marketing, you need a solid marketing foundation to build on and a long-term strategy that makes the most of what you have.

Example: If you can’t convert leads, running more adverts to get more sales leads isn’t smart. Identifying and solving your conversion issues is.

Stop trying to grow your business without a solid marketing foundation or the tools to communicate effectively. You need to deliver a clear & consistent message that’s recognised and trusted by your customers. And that doesn’t happen without a solid strategy and effective design.

Let’s Talk Strategy

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Marketing Basics Checklist

STRATEGIC MARKETING COSTS LESS

Understand your ROI to know your Budget

Key Marketing Activities

Is there reason and purpose behind your current marketing activity?

Are you doing the odd email campaign here, promotion there?
Do you pay for advertising in newspapers or banner ads on websites without knowing what result you’re getting from each?
Have you specially crafted your sales funnel or don’t even have one?

Looking back over the last 12 months, do you have a collection of disjointed activities that individually “seemed like a good idea at the time” but lack a coherent strategy to achieve any specific goals?

A clear and well-defined marketing strategy will enable you to achieve your business goals – whether that’s increasing sales, driving traffic to your website, boosting profits, or delighting customers.

Send the right message to the right people at the the right time. If you get one element wrong you’ll be throwing away money. Even worse, if you don’t track your marketing activities you won’t be able to improve.

Traffic Generation
Strategy

Search Optimisation Plan
Blogging Plan
Social Media Plan

Lead Generation
Strategy

Content Marketing Plan
Call To Action Plan
Landing Page Plan

Traffic Conversion
Strategy

E-mail Marketing Plan
Lead Nurturing Plan
Lead Intelligence

Measurement &
Analysis Strategy

Traffic & Lead Sources
Campaign Performance
Customer Tracking

LET’S GROW YOUR BUSINESS

Attract more customers, increase sales, be more competitive – rinse & repeat.

Marketing Support

Affordable, Dependable & Practical Marketing Solutions

We have a tried and tested process for both projects and consulting. To ensure the best results, we start with a crystal clear picture of what you want to achieve in relation to where you are now.