A marketing strategy is your plan of action. Each step should be measurable so you can improved on over time. As a byproduct of hitting your smaller strategic goals you start to see your bigger goals come to light.
Hue Marketing can help you identify your goals, create a plan to get the results you want.
There is no one size fits all solution, working with Hue Marketing to define a strategy will help focus your efforts in the right places, at the right time and keep you moving forward in the right direction.
❝ Marketing isn’t an add-on element, it must be INTEGRATED throughout your business.❞
– Stephen Jones | Founder of Hue Marketing in Phuket
Goals Vs Strategy
Where you want to be and how to get there
Generic goals like “we need to make more money” don’t help your business; in fact they often lead to a confusing marketing message and disjointed knee jerk reactions to marketing that almost always fails to achieve your goal.
If you’re looking to improve results with marketing, deciding on an effective long-term strategy is a critical step. Only then can you create and implement a short term plan that you are confident will also be contributing to your long term goals. Each element makes an important cumulative contribution to your long term plan as long as it remains “on strategy”.
A comprehensive strategy for your business
- Communicate the purpose, vision and business objectives
- Provide a framework of actions to implement
- Address your customer needs
- Outline marketing activities and strategy for your business
Key Marketing Activities
Is there reason and purpose behind your current marketing activity?
- Are you doing the odd email campaign here, promotion there?
- Do you pay for advertising in newspapers or banner ads on websites without knowing what result you’re getting from each?
- Have you specially crafted your sales funnel or don’t even have one?
Looking back over the last 12 months, do you have a collection of disjointed activities that individually “seemed like a good idea at the time” but lack a coherent strategy to achieve any specific goals?
A clear and well-defined marketing strategy will enable you to achieve your business goals – whether that’s increasing sales, driving traffic to your website, boosting profits, or delighting customers.
Traffic Generation
Strategy
- Search Optimisation Plan
- Blogging Plan
- Social Media Plan
Lead Generation
Strategy
- Content Marketing Plan
- Call To Action Plan
- Landing Page Plan
Traffic Conversion
Strategy
- E-mail Marketing Plan
- Lead Nurturing Plan
- Lead Intelligence
Measurement &
Analysis Strategy
- Traffic & Lead Sources
- Campaign Performance
- Customer Tracking
Hue Marketing Consulting
Affordable, Dependable & Practical Marketing Solutions
There are a number of ways we can work together, but the only constant is how we start. After that, the solutions, priorities and benefits are 100% unique to you.
If you’re feeling…
- Stuck with a particular aspect of marketing, and need to find the answer fast.
- Overwhelmed by all the advice, buzz and hype in marketing.
- Unsure about where to start, or what to focus on first.
- Out of date with all the latest changes, new techniques and innovation in the industry.
- Stressed about creating a strategy that includes all the techniques required for a successful marketing campaign.
- Confused with the general complexities of SEO or Print.
…First Step
Start by getting in touch and include your company details and your objectives. After a preliminary assessment, we’ll arrange an informal discovery session at your place of business. This is usually a 2 hour meeting so we can get to know you and a crash course in your day to day operations.
Contact Us Today!
It’s not the WHAT or the HOW that drive most successful decisions. It’s the WHY.
What We Do
