Practical Marketing
Guides & Advice

 

What makes an effective website design?

4 Steps to Transform Your Website into a Powerful Marketing Tool

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Learn what makes an effective Business Website. Unlock your website's full potential and transform it into a powerful Marketing Tool.
The power of business cards in modern marketing strategy

Don’t Overlook Business Cards in Your 2023 Marketing Strategy

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According to a survey conducted by the Printing Industries of America, 74% of people said they would rather have a tangible business card than an electronic version. This demonstrates the value that people place on physical business cards and the lasting impression they can make.
10 Simple Billboard Rules

Billboard Design Rules

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Billboards are very effective for building brand awareness or promoting products or service. But they aren’t cheap, so even simple mistakes can be very costly,
Time To Review Your Brand Identity

Review Your Brand Identity

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Brand perception is a powerhouse of marketing that can increase brand awareness, surge brand loyalty, and ultimately sustain your company’s growth for years to follow.
What is Marketing Strategy?

What is Marketing Strategy?

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A Marketing Strategy is your overall game plan for finding customers and making sales, comprised of high-level elements like branding, value proposition, and customer demographics.
Broccoli in a cake shop window doesn't get much attention

5 Reasons Facebook Can’t Replace A Business Website

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5 common-sense reasons why it’s not a good idea to use a Facebook Page for your companies main online presence.
The Only Branding Guide Your Business Will Ever Need

The Only Branding Guide Your Business Will Ever Need

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The only branding guide your business will ever need. 8 steps to to develop a positive image for your business, grab attention & create loyal users.
Map And Magnifier

Google Maps: Your Guide To Improving Your Maps Ranking

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Your website’s ranking is crucial to the success of your business – the difference between a good ranking and a bad one could be what separates you from record profits or record losses. There are some really simple steps to improving your Google Maps ranking and I’ve explained them in this guide.
Do You REALLY Own Your Website?

Do You REALLY Own Your Website?

A large part of my time is spent working on website re-designs.…
Check your website to make sure its not a lemon. SEO Canonical Issues

2 Duplicate Content Tests You Need To Do Today

How to identify duplicate content caused by canonical issues. Two 30 second tests you can do yourself - no software or technical knowledge needed. If you don’t know what to look for. You may never notice the problem. Even if you did spot something a little odd, chances are you’d be oblivious to the damage it’s doing to your business.