MARKETING BASICS
With so many options to chose from, you need a plan of action.
A marketing strategy is your plan of action. Each step should be measurable so you can improve over time. As a byproduct of hitting your smaller strategic goals, you start to see your bigger goals come to light.
Hue Marketing can help you identify your goals, create a plan to get the results you want.
There is no one size fits all solution, working with Hue Marketing to define a strategy will help focus your efforts in the right places, at the right time and keep you moving forward in the right direction.
❝ Marketing isn’t an add-on element, it must be INTEGRATED throughout your business.❞
– Stephen Jones | Founder of Hue Marketing in Phuket
Marketing Essentials
Consistent marketing is a fundamental part of any marketing strategy. But to be consistent, you need to set yourself some guidelines to establish what your business does, who for, why they want it, and how they will get it from you.
It doesn’t matter how big or small your business is, this should be your first step. As you get bigger and start investing more into your business, you’ll revisit this process, to fine-tune the effects your marketing has.
Actually, the smaller you are the more vital it is to provide a clear and cohesive message to customers and distinguish your brand from competitors. Small businesses run fewer campaigns and don’t track results as closely, so it takes longer and is much harder to notice when their marketing is off-target.
Contact us if you’d like to arrange a 1-on-1 marketing basics consultation.
Goals Vs Strategy
Where you want to be and how to get there
Generic goals like “we need to make more money” don’t help your business; in fact, they often lead to a confusing marketing message and disjointed knee jerk reactions to marketing that almost always fails to achieve results.
If you’re looking to improve results with marketing, you need a solid marketing foundation to build on and a long-term strategy that makes the most of what you have.
Example: If you can’t convert leads, running more adverts to get more sales leads isn’t smart. Identifying and solving your conversion issues is.
Stop trying to grow your business without a solid marketing foundation or the tools to communicate effectively. You need to deliver a clear & consistent message that’s recognised and trusted by your customers. And that doesn’t happen without a solid strategy and effective design.
Key Marketing Activities
Is there reason and purpose behind your current marketing activity?
- Are you doing the odd email campaign here, promotion there?
- Do you pay for advertising in newspapers or banner ads on websites without knowing what result you’re getting from each?
- Have you specially crafted your sales funnel or don’t even have one?
Looking back over the last 12 months, do you have a collection of disjointed activities that individually “seemed like a good idea at the time” but lack a coherent strategy to achieve any specific goals?
A clear and well-defined marketing strategy will enable you to achieve your business goals – whether that’s increasing sales, driving traffic to your website, boosting profits, or delighting customers.
Traffic Generation
Strategy
- Search Optimisation Plan
- Blogging Plan
- Social Media Plan
Lead Generation
Strategy
- Content Marketing Plan
- Call To Action Plan
- Landing Page Plan
Traffic Conversion
Strategy
- E-mail Marketing Plan
- Lead Nurturing Plan
- Lead Intelligence
Measurement &
Analysis Strategy
- Traffic & Lead Sources
- Campaign Performance
- Customer Tracking
Marketing Support
Affordable, Dependable & Practical Marketing Solutions
We have a tried and tested process for both projects and consulting. To ensure the best results, we start with a crystal clear picture of what you want to achieve in relation to where you are now.
If you’re feeling…
- Stuck with a particular aspect of marketing, and need answers.
- Overwhelmed by all the buzz and hype in marketing.
- Unsure about where to start, or what to focus on first.
- Out of date with all the latest techniques and trends.
- Stressed about creating a balanced long and short term strategy
- that includes all the techniques required for a successful marketing campaign.
- Confused with the general complexities of SEO or print.
We can help.
All you need to do is take the first step to tell us about your business and how we can make your marketing issues a things of the past.
Contact Us Today!
Describe any issues you have and the impact it’s having on your business.
What We Offer
Affordable ways to grow your Phuket business. Website design to billboards and brochures. Tailor made marketing solutions to beat your competition.
