A great way for businesses and brands to engage with their customers
You’ve probably heard the term already but put simply, content marketing means creating and sharing useful content with your visitors. It can be via a blog, newsletter, podcast, video, white paper, app, tweet, magazine article or You Tube video.
Content Marketing is a great way for a business or brand to engage with existing and potential customers. Quality content works because your customers will find you for the information and advice posted on your website. You are building trust and creating a group of like minded people with a common interest in whatever it is your business has to offer.
Instead of traditional advertising where you promote your product or service over a short period of time, content marketing is a long-term activity that uses interesting, relevant and useful information to help you engaging with your customers on topics that appeal to their needs and interests.
An advert may only run for a week or two but good quality content on your website will keep working for years.