A great way for businesses and brands to engage with their customers
You’ve probably heard the term already but put simply, content marketing means creating and sharing useful content with your visitors. It can be via a blog, newsletter, podcast, video, white paper, app, tweet, magazine article or You Tube video.
Once you have your website established content marketing is a great way for businesses and brands to engage with their customers (and potential customers) in a much more effective and personable way.
Instead of traditional advertising where you promote your product or service over a short period of time, content marketing is a long-term activity that uses interesting, relevant and useful information to help you engaging with your customers on topics that appeal to their needs and interests.