Web Design Process

Our Web Design
Process

A better way to build effective business websites.

Websites have the potential to be a highly cost-effective and impactful marketing tool for any business but not all websites are equal. Active 24-7, 365 days of the year, 95% of all new customers will visit your website at least once, before deciding to purchase.

You might consider your website and your business as two different things, but your customers don’t.

Your website represents your business; if it’s slow, unresponsive, out of date and riddled with mistakes. Customers assign the same attributes to ALL of your business.

Needless to say, a website can be a marketing gold mine or a black hole where your hard-earned leads disappear.

Multi-page websites that attract educate and convert

If you want your website to add extra value to your business and be an effective, functional part of your marketing strategy.
If you’re looking for a marketing solution, not just a technical one.
You are in the right place.

❝ If you want better results, you need to do things differently.❞

Development Process

Website Budgets

Our Web Design
Process

We don’t just make websites, we build a marketing tool for your business.

No one knows the inner workings of your business as well as you do, which is why our process starts with lots of questions. Seriously, lots of questions! And before we even start to think about design elements our first objective is to uncover what type of website you actually need.

We use the term uncover, because we don’t expect everyone to know what options are available. Especially when there are changes and new options almost every week.

There are even fewer in our industry that have the business experience to hypothetically match a site to a business model. A critical connection to make sure there’s a decent Return On Investment in your future.

❝ There are many reasons to have a website for your business. But before you invest in one, you should have an idea of how it’s going to improve your bottom line.❞

– Stephen Jones

❝ If you want better results, you need to do things differently.❞

Lets Talk About Your Website

It wouldn’t make sense for a mom & pop shop to have a state of the art fully loaded e-commerce website, when all they need to do is tell customers about their weekly in-store promotions and build a list of repeat customers to email once a month. A simple entry level site would fulfil their needs for a fraction of the cost.

There are many reasons to have a website for your business. But before you invest in one, you should have an idea of how it’s going to improve your bottom line.

During our Discovery Process we aim to discover the best way to monetise your website. Because if you’re website isn’t going to make you money – you shouldn’t be investing in one.

Your Business
Our first and most important step before a designing your website is to understand your business in as much detail as possible. What drives your profits, sales process, customer base, repeat business, advertising etc..

We review as much information as possible from online content to printed brochures, even old advertisements if you have them. But its not enough to just know what you offer, we need to understand the WHY behind your decisions. Once we have a clear understanding of your business we can start to plan a website for you.
Planning & Strategy
During the planning phase of your web-design we’re looking to identify content elements and how best to display information to your visitors. These are unique to your business in order to maximize your websites primary and secondary objectives.

We outline a strategy that best meets your requirements based on the business information that currently exists (or will be produced).
Design
If you’ve specified any company colours to use we’ll obviously be able to incorporate them into the colour scheme, but we’ll also get you to sign off on individual style of elements which have been identified in the previous stage. For example how the contact form will look, gallery style and display of photos, blog/article posts, header styles, testimonials …

But our considerations for design go much further than colours and fonts. It’s not enough to to have design skills, you need more!

Usability Design
If you’ve got a good eye, creating a good looking website shouldn’t be a challenge for anyone. Effective design needs to work within your medium and needs to focus on marketing objectives. From the very start we consider usability, mobile friendly responsive designs mean more than adapting screen sizes, users interact differently (there’s no mouse for a start, so things like hover effects don’t perform in the same way).

Technical Design
There’s the technical side of the design – page load times are affected by your on-page content, but also your server. Where is it? is your server close to your intended customers? Can your server handle the intended functionality of your site? All these questions need to be considered during the design phase of your website – not after.

SEO by Design
Most people assume that SEO is something you do to a page after it;s been designed. And that’s how a lot of people do it. But that’s not how we do it. We start to think about SEO before the design process. Starting with your content we develop your site around great SEO principles. Helping create a clear structure of information for your visitors comes first. Then it’s just a case of using the correct mark-up that search engines understand.

Marketing Design
The last piece of our design process comes from over 20 years of Marketing experience. We understand why your building a website in the first place and can help integrate your newest and most powerful marketing tool into your existing sales structure. We’ll help you define goals and objectives for your site and make sure that the final product can deliver.
Development
The planning and design can now be transformed into a functional website. The same attention to details apply during the development process and launch as in the previous stages. Other elements such as interactive features, online forms and shopping carts are also implemented and tested at this stage.
Optimisation
The final part of the process is to fine-tune double check the website. Adding S.E.O. search engine optimisation at individual page level for keywords and descriptions. Script Optimizing and Page Caching to ensure you site loads quickly. We also submit xml sitemaps directly to Google and Bing to ensure all of your pages are indexed quickly and correctly.

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❝It’s the reason behind the decisions we make that set us apart!❞

Website Design &
Development Process

The difference between an effective website and a bad website is in the process.

1
Discovery
We need to get to the bottom of who you are, what you stand for and who you stand beside.
Only then can we begin to create a design that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with.
2
Strategy & Content
Once we understand your business, objectives, your Unique Value Proposition (UVP) we can work out how to best integrate your website into your marketing strategy and clearly define the role your website will play.

We’re able to edit and re-write raw content to match your brands tone and business intention. Harnessing your expertise and insider knowledge before adapting it for maximum impact and retention on your site.

Any photos, logos, bios, descriptions, FAQ’s etc. will need to be gathered at this stage.
3
Design & Strategy
We’ll discuss general likes and dislikes, colour palates and typography and sales integration. Then we’ll add that to the content hierarchy and business objectives discussed in previous discover and content sections. And we’ll mock up some sample pages so you can see how all the elements will come together.

This completes our creative direction and strategic roadmap for your business website. Plus we’re able to guarantee a fixed rate for development.
4
Website Development
Using everything we’ve gathered, your website is built on our development server. Once it’s done, we’ll present it to you and go through the details in accordance with the objectives originally set. Any amends are made at this stage.
5
Website Launch
The launch process is a carefully considered one. We’ll migrate your new site to the live hosting and redirect your domain name to your new site. We need to ensure email addresses don’t go down, the site doesn’t have any downtime, any old links are re-directed to the new pages and several other things.

This is something we’ve done hundreds of times before.
We operate to a checklist which we’ve curated over the years and it’s not failed us once. You’re in good hands.
6
Post Launch
We’ll add manually submit your new site for re-indexing with Google and Bing and monitor your site very closely, making sure pages are cashed properly and content delivery networks are running at optimal levels.
7
Maintenance & Updates
Every WordPress website requires regular updates and maintenance. We perform daily security checks and updates to keep your site safe and secure, plus we can also take care of content changes to keep your site fresh and relevant.

This is an optional service if you host your own site, but it’s highly recommended.

Website Budgets

How much does an effective website cost to develop?

There is no set budget for any particular website, it should be relative to your business and what you want to achieve, anything else doesn’t make sense. But as with most things, you get what you pay for.

We recommend basing any business investment on realistic expected returns. Your company website is no exception, and for an average website, we recommend basing your ROI calculations using returns over the first 8-12 months.

With a staggering 252,000 new websites launched every day, that’s 3 per second!

Just having a website isn’t enough, your site needs to:

Compete within search engine algorithms.
Compete with similar businesses.
Win visitors trust and build confidence to take the next step.

If your only goal is to “have a website”, and hope you’ll automatically achieve the results to grow and succeed. Please bookmark our website for later. We also do website re-designs (when you’re ready).

If you prefer to do it right the first time around, we’d love to hear about your business and your website. Get Started

Websites-that-attract-educate-and-convert-2

Free Website Consultation

Not sure what you need or where to start? No problem, schedule a free 30 minute consultation call.

Schedule Your Free Consultation

Explore What Style of Website you need.

The first step is to know HOW your new website will work for your business.

Basic Info
& Directions
(Budget = $)

Attract, Educate
& Convert
(Budget = $$)

Payments &
Transactions
(Budget = $$$)

Our Web Design
Process

❝ If you want better results, you need to do things differently.❞

Our Web Design
Process

❝ There are many reasons to have a website for your business. But before you invest in one, you should have an idea of how it’s going to improve your bottom line.❞

❝ If you want better results, you need to do things differently.❞

Your Business

Planning & Strategy

Design

Development

Optimisation