What is Marketing Strategy?
A Marketing Strategy is your overall game plan for finding customers and making sales, comprised of high-level elements like branding, value proposition, and customer demographics.
Entries by Stephen Jones
5 Reasons Facebook Can’t Replace A Business Website
5 common-sense reasons why it’s not a good idea to use a Facebook Page for your companies main online presence.
Do You REALLY Own Your Website?
A large part of my time is spent working on website re-designs. Many businesses are just early adopters noticing that times have changed but their site has not. Others just need a real business focused website with clear Call To Actions and a Fast Loading, Mobile Friendly website. Then there are the unfortunate ones that […]
2 Duplicate Content Tests You Need To Do Today
How to identify duplicate content caused by canonical issues. Two 30 second tests you can do yourself – no software or technical knowledge needed. If you don’t know what to look for. You may never notice the problem. Even if you did spot something a little odd, chances are you’d be oblivious to the damage it’s doing to your business.
Why Your Best Customers Are Walking Away
When the balance between new and repeat customers changes suddenly it can have a devastating effect on your business. A high influx of new customers can overwhelm your current service capabilities, which can seriously damage your existing customer base. Before you know it, your regular customers are taking their money somewhere else.
Did We Miss The Point Of Mobilegeddon?
There’s been a lot of speculation about mobilegeddon and why the mobile friendly update didn’t live up to the hype (or threats). So what happened? Did everyone miss the point or what? Instead of trying to speculate what’s going on behind closed doors, let’s take a step back and look at what we do know.
The Biggest Facebook Mistake Made by Small Businesses
Make sure you’re using Facebook as a marketing tool and not a replacement for your on-line presence. The seemingly obvious concept of adding content to your website first, before sharing it to potential customers via social media now becomes crystal clear. So why is it that so many small businesses are still making this fundamental and potentially disastrous Facebook mistake?
Digital First Impressions. Does Your Website Need a Redesign?
Website first impressions are 94% design-related. Good quality content does matter, it matters a lot to the success of your site. But you can have the best content in the world but if its surrounded by poor design you will be turning away valuable customers that are ready to buy. A website redesign may be just what you need to make the most of your existing content.
Is Your Website Mobile Friendly? Countdown to Mobilegeddon!
For a long time already Google’s algorithms have factored in mobile compatibility into their search results, but on the 21st April there’s a big change coming. So big in fact, some are calling it Mobilegeddon! Beginning on April 21st, Google will no longer list non-mobile websites in mobile search results
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