About Stephen Jones

Founder of Hue Marketing | Brand Positioning & Customer Communication
I’ve spent more than 30 years helping businesses understand not just how to market themselves, but how customers interpret them. My work focuses on clarity, confidence and creating communication that works together rather than as a collection of individual assets. I work primarily with businesses where trust plays an important role in the buying decision.

Entries by Stephen Jones

Printing Spot Varnish

19/10/2023/0 Comments/in Marketing Collateral

Discover the key differences between Raised Spot UV and Clear Ink Spot Varnish in our latest marketing blog. Learn when to use each technique and make an informed choice to enhance your printed materials.

4 Steps to Transform Your Website into a Powerful Marketing Tool

05/06/2023/0 Comments/in Website Design, Marketing, Strategy

Learn what makes an effective Business Website. Unlock your website’s full potential and transform it into a powerful Marketing Tool.

Don’t Overlook Business Cards in Your 2026 Marketing Strategy

15/02/2023/1 Comment/in Marketing, Strategy

According to a survey conducted by the Printing Industries of America, 74% of people said they would rather have a tangible business card than an electronic version. This demonstrates the value that people place on physical business cards and the lasting impression they can make.

Billboard Design Rules

18/04/2022/9 Comments/in Marketing

Billboards are very effective for building brand awareness or promoting products or service. But they aren’t cheap, so even simple mistakes can be very costly,

Review Your Brand Identity

12/01/2022/2 Comments/in Marketing, Strategy

Brand perception is a powerhouse of marketing that can increase brand awareness, surge brand loyalty, and ultimately sustain your company’s growth for years to follow.

What is Marketing Strategy?

05/10/2021/0 Comments/in Strategy, Marketing

A Marketing Strategy is your overall game plan for finding customers and making sales, comprised of high-level elements like branding, value proposition, and customer demographics.

5 Reasons Facebook Can’t Replace A Business Website

28/01/2021/1 Comment/in Marketing

5 common-sense reasons why it’s not a good idea to use a Facebook Page for your companies main online presence.

Do You REALLY Own Your Website?

09/08/2017/in Marketing, Website Design

A large part of my time is spent working on website re-designs. Many businesses are just early adopters noticing that times have changed but their site has not. Others just need a real business focused website with clear Call To Actions and a Fast Loading, Mobile Friendly website. Then there are the unfortunate ones that […]

2 Duplicate Content Tests You Need To Do Today

20/10/2015/in Marketing

How to identify duplicate content caused by canonical issues. Two 30 second tests you can do yourself – no software or technical knowledge needed. If you don’t know what to look for. You may never notice the problem. Even if you did spot something a little odd, chances are you’d be oblivious to the damage it’s doing to your business.

Why Your Best Customers Are Walking Away

04/08/2015/2 Comments/in Marketing

When the balance between new and repeat customers changes suddenly it can have a devastating effect on your business. A high influx of new customers can overwhelm your current service capabilities, which can seriously damage your existing customer base. Before you know it, your regular customers are taking their money somewhere else.