Logo Redesign
EVOS
Update existing brand mark to increase usability and recognition.
EVOS
Formally Elite Performance, this Phuket based service provided fitness and health coaching for professional and amateur athletes. They were looking to develop their existing logo mark to increase usability and recognition.
The original logo mark presented a few usability problems, the low contrasting purple and grey made it difficult to see from a distance and there was no association with a company name making recognition and recall a problem.
DESIGN
The client wanted to retain the purple and the original brand mark of the ‘S’ in a circle from the old logo into the new one, while incorporating the new company name EVOS.
We accomplished this with a handcrafted typeface and re-built the original logo from scratch. The result was a pixel-perfect logo from start to finish. One of the more challenging aspects was finding a suitable purple that closely matched the original colour in CMYK and RGB.
We also presented a number of colour variations, should they ever want to expand into new markets (which is common with the health and fitness industries). The screens below are a sample of the final logo and mockups.
