Meliá Phuket Karon Residences Cards
Meliá is a leading international hotel management companies with over 380 hotels across 40 countries on 4 continents. As with all successful brands, they have strict brand guidelines to follow from logos to typefaces. We had already created a design concept for the project information sheets that utilised the watercolour graphics used in their Brand Expressions used to convey their 360 degree Wellbeing as well as supporting the overall Soul Matters concept.
Building on the use of the concept images from Melias brand expressions, an opportunity came up that we don’t see very often (if ever). Instead of a single card design for everyone in the company, we proposed individually unique cards within a single brand theme. Yes, we could have settled on a single design and no one would have batted an eye. But where’s the fun in that?
We originally designed 10 cards in total. But as only 5 name versions were going to print we picked the most contrasting designs (based this on who each person worked closest with). The idea was that it’s common to receive cards from 2 or 3 people in a meeting so those cards should look as different as possible.
Business Card Specs
- Size = 55x90mm
- Finish = Matt finish front & back
- Print = Full Colour both sides (C,M,K,Y)