NEW Updated Logo
What Is Buathip
Buathip Natural Herbal Remedies manufacture and distribute traditional Thai herbal medicine. Their products use 100% natural. Available online at www.buathip.com and in retail outlets throughout Thailand.
What Was Required
The ORIGINAL Buathip logo was hard to read, problematic to print and looked a little cheap. Not ideal for a new brand breaking into a very competitive market.
Because the original logo was already printed on labels across the entire product range. We couldn’t replace it with a completely new logo. The challenge was to change it enough to solve the issues but not so much that it looked like a different brand.
These are the issues we wanted to address:
The tag line “Natural herbal Remedies” that described what the products were was almost unreadable.
Any decent logo must work on both light and dark backgrounds. The original designer provided only 1 version that worked on a white background.
Modern logos need to work online from websites to social media. The majority of Social media profiles images are square. So a wide format logo becomes unreadable. So we also needed square version.
We also felt the original logo looked a little on the cheap side. So we wanted to ad a bit of polish to reflect the attention to detail and professionalism of the company. And its products.
There were several other technical issues with the original design that didn’t sit well. From the three different fonts, to the dated figure. But even worse was the original lotus flower in the design was a photo. From a print standpoint alone the original logo was a dud.
What We Did
We kept the main typeface used for “Buathip” and incorporated the leaves onto the name to re-enforce the natural element of the brand.
To make sure that when people saw the logo for the first time, they will immediately know what Buathip is all about. We really bumped up the tagline of Natural Herbal Remedies.
We also retained the pestle and mortar element to represent the traditional herbal origins behind the company. The character in the bowl didn’t represent anything, so it went in the bin. And we created a new vector lotus leaf (petal by petal) and used the same colour for the Divine Lotus text.
We refreshed the colour pallet, using more vibrant colours to represent new life, health and vitality. And we created versions for both light and dark backgrounds (including mono versions). This way the logo works anywhere, including b&w newspapers and full colour magazines.
Finally we created square versions for Social Media Profiles, plus a nice Fav icon (because we knew they will need one).
The End Result
Because the new logos are 100% vector graphics. It doesn’t matter what size you need to use them, every line will remain crisp and clear. Meaning that this logo can be used for years to come, in any situation that they need. You can even have this logo embroidered onto shirts now (which wouldn’t have been possible before).
We also kept the new logo to a similar footprint as the original. An intentional decision planning for the update of product labels in the future. Without needing a new label redesign.
If its worth doing its worth doing right!