Buathip
Logo Update

Buathip Natural Herbal Remedies manufactures and distributes traditional Thai herbal medicine, using 100% natural ingredients. Their products are available online at buathip.com and through retail outlets across Thailand.

The original Buathip logo had been created through Fiverr. It was difficult to read, looked dated, and wasn’t built to handle the range of applications a growing brand requires — no CMYK version for print, no SVG for modern web use, and a format that broke down at small sizes or in square social media profiles.

For a brand entering a competitive market, this was a real constraint.

Replacing the logo entirely wasn’t practical either. It was already in use across the full product range, so a complete redesign would have disrupted brand recognition and triggered expensive label updates. The challenge was to solve the problems without looking like a different brand.

The specific issues to address were:

Readability — The tagline “Natural Herbal Remedies” was almost illegible at typical display sizes.

Adaptability — Only a single version existed, usable only on white backgrounds.

Versatility — No square variant meant the logo became unreadable in social media profile formats.

Quality — The overall execution didn’t reflect the professionalism of the company or its products. The original lotus element was a photograph — problematic from a print perspective alone — and the figure within the design carried no clear meaning.

We retained the primary typeface for “Buathip” and wove leaf elements directly into the lettering to reinforce the brand’s natural character. The tagline was given significantly more prominence, so that anyone encountering the logo for the first time immediately understands what Buathip offers.

The pestle and mortar was kept as a reference to the brand’s traditional herbal roots. The figurative element inside the bowl — which didn’t carry any meaningful association — was removed. In its place, we built a new vector lotus from scratch, constructed petal by petal, and aligned it with the “Divine Lotus” colouring for consistency.

The colour palette was refreshed with more vibrant tones to reflect health, vitality, and natural origin. A full set of versions was produced for both light and dark backgrounds, including monochrome variants — meaning the logo works equally well in a black-and-white newspaper or a full-colour digital campaign. Square formats were created for social media profiles, along with a favicon.

Because every element is 100% vector, the logo scales perfectly — from a favicon to a billboard — with no loss of quality. The format also leaves the door open for embroidery on branded apparel, something the previous version couldn’t support.

The new logo was deliberately kept to a similar overall footprint as the original. That decision was made with future product label updates in mind — when the time comes, the transition won’t require a full redesign.