PP Grand Kamala
Phuket Website Design

Responsive Property Website Case Study

Phuket Website design for PP Grand Kamala

Property Website Design

Phuket property online is a saturated and tricky marketplace to break into. Especially with a brand new development. So we needed to pick our battles carefully.

Home Page

Shophouse Page

WHAT WE DID & WHY

The end results are always important but it’s how we get there, the choices we make and the reasons behind them are what sets us apart from our competition.

What Is PP Grand Kamala
PP Grand Kamala is a Phuket property development in Kamala. Phase 1 consists of 10 three-story shophouses completed in August 2017. Location is key with property and even more so when it’s commercial and residential.

PP Grand Kamala is 500 meters off the main road on Hua Khuan Nuea road but most people refer to it as Soi Phuket Fantasea. It’s only a few minutes walk from the beach, with convenient access to shops, markets, and banks. Making Kamala an ideal spot for any business to set up shop.
What was required
We had a very open brief “to do what we thought was best”. Phase 1 of the build was well underway so we had limited resources to work from as far as photos. Fortunately, as well as trust in us, the client also had a suitable budget and time frame for us to create an eye-catching website design.

The objectives we focused on were simple:
1. Generate awareness. All websites need a little help in this area so in addition to extensive SEO optimization for all pages, links, and images. We also crafted the social meta-data for each page for easy sharing on social media.
2. Encourage sales & rental leads. It’s all very well to provide visitors with project information but in order to create a conversion-focused web design we also needed to make it easy for visitors to take the next step. With direct links to phone or IM, driving directions to visit, email and contact form to ask questions, plus a small brochure to download. There is something for everyone.
What We Did
The website was never going to have dozens of pages. But a single-page site would not be enough to make an impact on the Phuket property market which is already saturated. Because of this, we needed to create a strong project identity to help recognition and recall.

All units are unfurnished, so even as we add more updated photos, it’s still difficult to visualize the scale and space of each room. So we created three-dimensional floor plans for each level and even added multiple furniture & layout suggestions.
Under The Hood

Website Optimisation – Page Speed & Load Times, Responsive Design, Extensive On-Page SEO & Schema Markup.
Verified the listing with Google My Business. – As part of any property website there needs to be a mechanism to collect basic contact details.

Marketing Strategy

We focused on local optimization on Kamala and more specific keywords like shophouse. We also made the site easy to share on social media, not only by including share buttons but by adding structured data to share.

The website itself included several levels of contact. Phone, IM, Visit, Email, Contact Form, Lead Magnet Brochure Download. Each one caters to visitors at different stages of interest.
The End Result
If you’re going to do something, you might as well do it well. We could have delivered what the client was expecting and they would have been very happy. But with the combination of a good budget, time, and our client’s trust we were able to create a bespoke web design and a highly functional marketing tool for this property.

Within a few days of its launch, all pages were indexed on the major search engines and ranked in the top 5 results of page 1 for the search terms we targeted.

What Is PP Grand Kamala

PP Grand Kamala is a Phuket property development in Kamala. Phase 1 consists of 10 three-story shophouses completed in August 2017. Location is key with property and even more so when it’s commercial and residential.

PP Grand Kamala is 500 meters off the main road on Hua Khuan Nuea road but most people refer to it as Soi Phuket Fantasea. It’s only a few minutes walk from the beach, with convenient access to shops, markets, and banks. Making Kamala an ideal spot for any business to set up shop.

What Was Required

We had a very open brief “to do what we thought was best”. Phase 1 of the build was well underway so we had limited resources to work from as far as photos. Fortunately, as well as trust in us, the client also had a suitable budget and time frame for us to create an eye-catching website design.

The objectives we focused on were simple:

Generate awareness. All websites need a little help in this area so in addition to extensive SEO optimization for all pages, links, and images. We also crafted the social meta-data for each page for easy sharing on social media.
Encourage sales & rental leads. It’s all very well to provide visitors with project information but in order to create a conversion-focused web design we also needed to make it easy for visitors to take the next step. With direct links to phone or IM, driving directions to visit, email and contact form to ask questions, plus a small brochure to download. There is something for everyone.

What We Did

The website was never going to have dozens of pages. But a single-page site would not be enough to make an impact on the Phuket property market which is already saturated. Because of this, we needed to create a strong project identity to help recognition and recall.

All units are unfurnished, so even as we add more updated photos, it’s still difficult to visualize the scale and space of each room. So we created three-dimensional floor plans for each level and even added multiple furniture & layout suggestions.

Under The Hood

Website Optimisation – Page Speed & Load Times, Responsive Design, Extensive On-Page SEO & Schema Markup.
Verified the listing with Google My Business. – As part of any property website there needs to be a mechanism to collect basic contact details.

Marketing Strategy

We focused on local optimization on Kamala and more specific keywords like shophouse. We also made the site easy to share on social media, not only by including share buttons but by adding structured data to share.

The website itself included several levels of contact. Phone, IM, Visit, Email, Contact Form, Lead Magnet Brochure Download. Each one caters to visitors at different stages of interest.

The End Result

If you’re going to do something, you might as well do it well. We could have delivered what the client was expecting and they would have been very happy. But with the combination of a good budget, time, and our client’s trust we were able to create a bespoke web design and a highly functional marketing tool for this property.

Within a few days of its launch, all pages were indexed on the major search engines and ranked in the top 5 results of page 1 for the search terms we targeted.