PP Grand Kamala

PP Grand Kamala is a new Phuket property development in Kamala.  Phase 1 consists of 10 three story shop-houses completed in August 2017. Location is key with property and even more so when it’s commercial and residential.

PP Grand Kamala is 500 meters off the main road on Hua Khuan Nuea road but most people refer to it as Soi Phuket Fantasea. Its only a few minutes from the beach, with convenient access to shops, markets and banks. Making Kamala an ideal spot for any business to set up shop.

We had a very open brief “to do what we thought was best”. Phase 1 of the build was well under way so we had limited resources to work from. Fortunately, as well as trust in us,  the client also had a suitable budget and time frame for us to really go to town.

The objectives we focused on were simple:

1. Generate awareness. All website need a little help in this area so as well optimising all pages, links and images for SEO. We also crafted the social meta-data for each page so when it’s shared on social media.
2. Encourage sales & rental leads. It’s all very well to provide project information but we also needed to make it easy for visitors to make the next step. With direct links to phone or IM, driving directions to visit, email and contact form to ask questions, plus a small brochure to download. There is something for everyone.

The website was never going to have dozens of pages. But a single page site would not be enough to make an impact on the Phuket property market which is already saturated.  Because of this we needed to create a strong project identity to help recognition and recall.

All units are unfurnished, so even as we add more updated photos, it’s still difficult to visualise the scale and space of each room. So we created three dimensional floor plans for each level and even added multiple furniture & layout suggestions.

• Logo Design
• 2D + 3D Floor Plans.
• Website Design.
• PDF Sales Brochure.

Under The Hood

Website Optimisation – Page Speed & Load Times, Responsive Design, Extensive On-Page SEO & Schema Markup.
Verified the listing with Google My Business. – As part of any property website there needs to be a mechanism to collect basic contact details.

Marketing Strategy

We focused on local optimisation on Kamala and more specific keywords like shophouse. We also made the site easy to share on social media, not only by including share buttons but by adding structured data to share.

The website itself included several levels of contact. Phone, IM, Visit, Email, Contact Form and Brochure Download. Each one catering for visitors at different stages of interest.

If you’re going to do something, you might as well do it well. We could have delivered what the client was expecting and they would have been very happy. But the combination of Good Budget, Time and Trust we were able to create more than just a website.  We created a highly functional marketing tool for this property.

Within a few days of it’s launch all pages were indexed on the major search engines and ranked in the top 5 results of page 1 for the search terms we targeted.