What are Buathip Natural Herbal Remedies
Buathip Herbal Remedies Thai traditional herbal remedies that have been around for generations. Treating a variety of conditions like kidney and gallstones. Joint pain and arthritis to migraines and weight-loss.
With distribution through retail outlets and fairs throughout Thailand. They already have an international customer base that spans many continents.
What Was Required
A bi-lingual (English & Thai) e-commerce website for direct B2C online orders. Plus a platform offering discounts to agents to buy online from the same site at discounted rate from 30% to 55%.
NOT a Multi Level Marketing (MLM) platform. All agents buy direct from Buathip using a system that better resembles a wholesale discount. Agents do not need to buy or hold any stock other than what is needed to fulfil their customers orders.
- Product Photography (individual and composite shots).
- Supporting Graphics
- Product Descriptions (+ Thai language translations).
- Shopping Cart / Payment Gateway / Order confirmation emails (in both languages)
- Agents Registration Process (Registration + Tiered Commission Structure).
- Private Agents Area – Accessible to agents only.
- Discount System (separate customer /agent discount and promotional BOGOF. Plus quantity and group based discounts and competitions).
- Order Tracking (track the delivery of your order)
- Direct e-mail system integration to automatically separate customers and agents for promotional offers.
This was besides an eCommerce system that had to be mobile friendly and fast!
What We Did
First we tackled the product photography. Consistency was important, so keeping the same angles and lighting helped when the product range when from 8 to 11. We also wanted to re-use our product shots in compositions (adding other elements without having to re-shoot).
All the images with ingredients and the collective group shot of the full product range are composts. Using the product photography and individual photos of herbs. Because of the angles we’d selected we are able to create life-like composites.
The product descriptions went through several revisions. As the primary source of information for each remedy we wanted to explain how and why each remedy worked.
Discounts, Specials & Coupons
Only registered agents can see and access agent discounts, ranging from 30 and 55%. And only regular customers can access to standard promotional offers, like the packages or BOGOF promotions.
Normal store discounts and offers usually don’t factor different offers for different users. To solve this we created a unique system to manage and update promotions. One that used the same familiar online ordering process.
Automated Email System
Besides the online shop email essentials, for order confirmations and payment receipts. We also created an automated email system for:
- Abandoned Shopping Carts
- Repeat Order Reminders
- Friends & Family Discounts
- etc…
The automated emails each have many levels based on time since last order, order quantity and frequency. They also detect the recipients preferred language. Users receive either English or Thai emails for all their communications.
Social Media & Advertising
We also created a Facebook business profile and helped merge several pre-existing personal profiles into it.
To promote easy sharing on social media networks like Facebook. Unique custom social share graphics and descriptions we embedded to each page. (Both English & Thai)
We added FB Pixel and Special Google eCommerce analytics to support and track both Facebook and Google advertising. Plus an @LINE account which we also connected to the onsite messaging.
Marketing Strategy
The current most active customers were introduced to Buathip by a friend or family member. So we wanted to capitalise on this and encourage it through our automated strategy.
Our sales funnel for the eCommerce website begins with an introductory offer. Either a first sale discount or a friend and family referral. Free prize draw competition or special offer.
We also used Google Display and Search Ads and Facebook ads to boost brand awareness.
Buathip also offer some company wide discounts (eg branches of the military). Ordering with your work email address would trigger a special discount.
As long as customers move through the online ordering system. The sales funnel and automated email campaigns will help build a loyal customer base.
Because creating a community around these products was important. We outlined a social media marketing calendar for competitions, promotions for regular customers. But also to highlight success stories of Sales Agents – with interviews and tips on how to succeed.
The End Result
This was one of the most complex web projects we’d undertaken regarding functionality. Adding the Thai language into the mix made it even harder. Managing and promoting an eCommerce business takes a lot of time, hard work and patience.
As long as Buathip keep feeding the sales funnel, the automated process will reduce much of the heavy lifting. Allowing them to focus on building their brand community. We look forward to seeing them go from strength to strength.
