Thanyapura Phuket
Website Re-Design
Responsive Website Re-Design Case Study
Responsive Website Re-Design Case Study
Thanyapura Health & Sports Resort in Phuket. Created to help everyone optimise their potential. To live a more fulfilling life through education, mind management, health and sport.
Their three-dimensional approach to coaching pays equal regard to the development of the body, mind and soul. Benefiting from world-class facilities, wide open spaces in a peaceful environment and pace-setting coaches of their respective disciplines.
They also provide an extensive range of health and wellness treatments from their onsite medical centre. Thanyapura have their own full time, on-site medical staff. With state of the art facilities to provide health services which focus on a total solution for your body and mind.
The original website consisted of over 800 pages of content, split between pages, articles and events. Plus even more content tucked away inside PDF’s and images. In a word it was ‘confusing’. We needed to re-organise and restructure the content to simplify the offering improve readability and aid navigation.
Biggest Potential: Even in it’s original state the site attracted a lot of visitor traffic. But with an absence of any CTA’s or a clear sales funnel any content marketing efforts were falling by the way-side.
With such a short turnaround time and with Thanyapura having a team of content writers and in-house photographers. Our focus was to create a solid content foundation and structure. One they would be able to build upon as they continue to add content into the new design.
Pages layouts were carefully crafted to be visually appealing and easy to scan through quickly. Using contrasting fonts and colours, even image size guides for specific content areas ensure the site is as beautiful to look at as it was informative.
Ensuring content is easy to find and structuring it in a way that helps search engines define what each section and page represents was hugely important to the re-design. But the biggest leap forward is their new ability to use a Dynamic Call To Action across articles (old and new). Health articles can promote the latest health packages and triathlon articles can promote upcoming training camps or sign up for nutritional advice.
There is no better way to generate long lasting high quality traffic but CTA’s were a vital missing piece of the content marketing strategy. The key is to ensure the CTA matches the article content and the needs of the reader. Dynamic CTA’s made this not only possible but really easy.
All the long hours and sleepless night paid off. It’s a testament to our attention to detail that there wasn’t even a blip in site traffic during the transition process. Over the next few weeks we kept a close eye of the analytics results.
So far Google has indexed over 2,000 pages and retained key sitelinks on google. On a recent followup a month after launch – year on year visitor traffic is up and bounce rates are down.
Thanyapura continue to update and maintain their site via their own in-house team. We look forward to seeing them go from strength to strength.
Steve at Hue Marketing helped us take our current website which had a lot of good information but was not clear nor easy to follow and made it into something that really conveys our vision and inspires people to visit us.
We asked what Paolo liked most about Hue Marketing…
“The Passion!”
Steve helped us completely overhaul our extremely convoluted website and turn it into something to be proud of – really great work in a really short timeframe, I highly recommend working with Steve and Hue Marketing on really anything website or marketing related.