Hue Marketing Logo Design
How our own logo was created.
What Is Hue Marketing
Hue Marketing is a Phuket based marketing consultancy. We focus on helping small to medium business with their marketing from strategy to implementation. Understandably we do quite a lot of work with websites, WordPress websites in particular because of the flexibility and control they offer to our client once completed. But our involvement runs deeper, we draw upon over 20 years of marketing experience to identify in what ways your custom websites will integrate into your actual business model.
But we do more than websites and graphic design. Hue Marketing can help you take control of your marketing to activate the potential your business has to succeed. We live in the real world which is why our recommendations include ‘quick wins’, plus a balance of strategic long and short term actions.
What Was Required
The Hue Marketing Logo needed to represent our diversity, since we cover many aspects of marketing from graphic design to marketing strategy and communications and everything in between. The company name reflect our beliefs that there’s nothing black and white in the world only shades in between. This being especially true for marketing.
- Our Diversity of Marketing Services
- Our Creativity
- Our Design Skills
- Company Tag Line : Activate Your Business Potential
- Hue in its literal definition.
“the degree to which a stimulus can be described as similar to or different from stimuli that are described as red, green, blue, and yellow,”
What We Did
Being the both client and designer for this project was particularly difficult, mainly because you have the option to do anything you like which isn’t always a good place to start. To combat this we treated ourselves just like any other client and wrote a creative brief to highlight our key points and how we wanted people to feel when they viewed our logo.
Dynamic, Activate / Empower, Start, Power Up, Hopeful, Optimistic and Creative were some of the first impressions we decided to aim for. But it also needed to be readable and versatile. Multicoloured logos are great in principle but don’t always translate to mono colour in a newspaper or stamp.
We created a few designs and picked elements that we liked from some and stripped away elements that were superfluous.
The End Result
The final Hue Marketing Logo is probably still more complicated (in its design process and creation) than it probably needed to be, but we set ourselves quite a complicated task because we wanted to convey so may things into our logo design.
Could we have gone down a more simple rout? Probably yes. If we were going to do it again, would we do it differently? No way!
If its worth doing its worth doing right!